It looks like the youngsters in our lives can expect plenty of colorful clothing in their Christmas stockings this year – Gwen Stefani’s Harajuku Mini has finally launched in Target stores!
The Harajuku Mini clothes – designed for boys and girls – are completely adorable and include everything from animal-inspired hoodies to tutus and everything in between.
“Originally I just wanted to do the kids’ stuff, but I got there the first day and Target was like, ‘DO THIS TOO!’ Honestly, I was kind of freaking out at first, because there is only so much I can really do well and still be a good mom,” Stefani told BlogHer during the line’s launch last weekend.
“Ultimately, with the tween line, I wanted them to feel cool and that they’re expressing themselves through their clothes — that’s what I always did. It’s a sensitive age. I was still really into Hello Kitty, but in a different way. I wanted to wear it with like, zippered skirts, but your parents still want you to be a little girl.”
How did the mother of Zuma and Kingston get her inspiration? From her beloved Harajuku Girls, of course.
“When I get dressed in the morning, it’s a reflection of how I’m feeling that day,” she revealed. “So when I first went to Japan and saw the Harajuku, I felt like, ‘How perfect — a catwalk for kids to go, ‘I want to be real and unique and express myself.” That’s the DNA of the line. It’s my style mixed with the way the Japanese dress their kids — a lot of clashing and mixing and things that you wouldn’t think go together. I wanted the Harajuku Mini collection to reflect that kookiness. I also got to put some of my signature styles through the years in: punker pants, plaid skirts, zippers. Target wanted all of it.”
And we predict kids – and their parents – are going to snap up these super cute designs in a flash.
Can’t get enough? Don’t worry – it won’t be a disaster like the Missoni for Target launch. The No Doubt leading lady and Target are planning six more installments of the collection in 2012.
Watch the Harajuku Mini for Target commercial
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Images courtesy Target and WENN
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