Ellen DeGeneres is expanding her empire. The beloved talk show host has made a major announcement about her lifestyle brand launch, but thus far, she is keeping most of the specifics secretive.
Fans who just can’t get enough of the host of The Ellen DeGeneres Show will soon be able to purchase their very own selection of the star’s favorite items, thanks to the launch of the E.D. collection.
The 56-year-old wife of Portia de Rossi announced Tuesday she plans to branch out into home, fashion and pet items in late October or early November. The full line, which is due to arrive in stores in 2015, will also include women’s and men’s clothes, as well as accessories.
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“My goal is that people can have a beautiful house, a really comfortable house, without only being able to afford [very expensive] things,” the generous DeGeneres said. Regarding the clothes, she explained the “price point will be midlevel. As far as who it’s for, I think it’s for anyone. I hope that what I wear is [versatile].
“I’m not trying to launch a little boutique situation,” DeGeneres explained to WWD before half-joking, “I don’t want to be specific because I don’t want people stealing my ideas.”
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The selfie queen went on to say, “It’s going to be interesting over the next three or four years, to really establish the business in addition to doing my (TV) show. It’s a whole new chapter. My life has gone to places… it’s pretty amazing.
“I wouldn’t be doing this if I didn’t want it to be the biggest brand name that you can imagine,” DeGeneres, who is letting her not-so-humble ambitions be known, added. “They say we’re going to be on another planet soon, right? I’m going to be the first brand on that planet.”
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