Apple reacts to celebrity photo hack investigation

In light of the recent hacking of numerous high-profile accounts, Apple Inc. has released a statement on what could have gone wrong and what you can do to keep it from happening to you.

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The technology giant released an update on their celebrity photo investigation and it looks like they’re as uncomfortable with the breach as everyone else who uses electronic devices and any kind of cloud storage for private information or photos. “We wanted to provide an update to our investigation into the photos of certain celebrities. When we learned of the theft, we were outraged and immediately mobilized Apple’s engineers to discover the source,” the statement said. “Our customers’ privacy and security are of utmost importance to us.”

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According to the statement released by Apple, the massive security breach was not the result of anyone hacking into iCloud or iPhone applications, but was caused by the discovery of the targeted actresses’ personal security information. “After more than 40 hours of investigation, we have discovered that certain celebrity accounts were compromised by a very targeted attack on user names, passwords and security questions, a practice that has become all too common on the internet,” the tech company stated. “None of the cases we have investigated has resulted from any breach in any of Apple’s systems including iCloud or Find my iPhone. We are continuing to work with law enforcement to help find the criminals involved.”

So, in essence, the celebrities were hacked by the systematic guessing of their passwords and log-in information.

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Over the weekend, nude photos alleged to be of female celebrities, including Jennifer Lawrence, Kate Upton, Victoria Justice and Mary Elizabeth Winstead, hit the internet and soon went viral. “This is a flagrant violation of privacy,” a rep for Lawrence said of the photos. “The authorities have been contacted and will prosecute anyone who posts the stolen photos of Jennifer Lawrence.”

In its statement, Apple also urges its customers to protect themselves from a similar incident by being extra careful when setting up their own security measures, saying, “To protect against this type of attack, we advise all users to always use a strong password and enable two-step verification. Both of these addresses are on our website at http://support.apple.com/kb/ht4232.”

How does this news make you feel? Do you feel more safe that the breach was not from an iCloud hacking, or is it even scarier that personal information was put on the internet because someone was able to log in to accounts by basically making educated guesses about private info?