If you watched an advert apparently offering the services of a cyborg housekeeper last weekend and thought, “I could do with one of those,” you’re not the only one. Or maybe you were totally freaked out by it — again, you’re not the only one.
The advert, which first aired during the Prometheus commercial break, shows a “synth” (a female cyborg) helping a family with household chores, which customers could buy from a company called Persona Synthetics.
Video credit: Persona Synthetics/YouTube
More:Benefits Street is back but it will never be the same again
The robotic housekeeper in the ad doesn’t do anything suspicious but it seems the mere sight of her moving around the house in silence was enough to send chills down the spines of those who saw it. Television viewers turned to Twitter to try to work out what the ad was all about before it became clear the commercial was part of a very clever marketing campaign to promote a new Channel 4 drama series.
https://twitter.com/simonwegrzyn/status/597102351896465408
Fantastic stealth ad for #Humans on @Channel4 right now – brilliant, inventive bit of marketing.
— Morgan Jeffery (@morganjeffery) May 8, 2015
https://twitter.com/AlohaHev/status/597009591461945344
Humans stars William Hurt and Katherine Parkinson and is set in a parallel universe where a synth is an essential asset for every busy modern family. To keep up the pretence, Channel 4 even put up billboards for the first Persona Synthetics “store” on London’s Regent’s Street and set up a fake website for the company.
Video credit: Channel 4/YouTube
Humans starts on Channel 4 in June.
More from SheKnows UK
OECD study blames women for the rise in U.K. alcohol consumption
Spanish woman shocks the world with Instagram picture of baby smoking
Magazine is printed with HIV-positive blood to fight against stigma
Leave a Comment