Gwen Stefani and Blake Shelton‘s relationship is reportedly proving to be pretty lucrative for The Voice.
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Everyone has been talking about Stefani and Shelton’s romance, and there’s been a lot of chatter in the media about them, and according to Radar Online, producers of the talent show are thrilled because Stefani and Shelton’s love life is drastically improving the show’s ratings.
The publication reports that on Nov. 30, the show had 12.56 million viewers, according to Nielsen, an increase from the previous Monday’s 10.29 million viewers. And this whopping increase in viewers could be because of Shelton and Stefani.
“People are tuning in just to see the sparks fly between them, so they were told to keep the momentum going and make it even steamier,” an insider told Radar Online.
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“Gwen’s whole ‘I love you, Blake’ thing was not planned. However, it was perfect, and they loved it,” the insider continued.
Plus, it looks like the romance is proving beneficial for Stefani’s career, too.
“The executives already want to keep Gwen for next season and keep the cast as is,” the source revealed. “The way things are going right now, there is no reason to sub her out for Christina.”
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Although, if Stefani and Shelton do decide to part ways, things on the show could become a little awkward.
“Everyone just hopes that Gwen and Blake stay together,” the source added.
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