Kevin Costner’s Horizon Movie Plans Could Be a ‘Threat’ to His Financial Success

Kevin Costner has a lot at stake at the box office this summer when two installments of his four-part franchise, Horizon: An American Saga premieres. Hollywood isn’t the only one watching the box office receipts, financial analysts are weighing in on the 69-year-old Oscar winner’s big movie risk.

The burden will be placed on the first part which will debut in theaters on June 28, and the second section will follow on Aug. 16. Ideally though, Costner wants audiences to watch all four parts together. Yes, you heard that correctly — all 12 hours in a row. “Maybe a year and a half, two years from now, they will come (to theaters) for 12 hours,” he said at CinemaCon last week.

Calling it “inconsistent with modern-day reality,” finance expert Eric Schiffer explained to Fox Business why Costner’s idea is a terrible one. “When you think of binging, and you do it perhaps at the house, you’re alone. You have privacy, you have perhaps your loved ones and the ability to break and do other things,” he shared. “To sit in a movie theater, even if there’s a small intermission, it sounds like Costner needs to be paying people to go.” He believes that it’s a “threat to the estate of Kevin Costner” and “it’s the financial kiss of death.”

Costner did put a lot of financial eggs in one basket to get Horizon produced. He had trouble with studio financing, so he told director Francis Ford Coppola in a 2023 Deadline interview that he “mortgaged 10 acres on the water in Santa Barbara.” He admitted that “it has thrown my accountant into a f**king conniption fit. But it’s my life, and I believe in the idea and the story.” Costner feels passionate about his dream project, and not everyone is criticizing his major career move.

Publicist Doug Eldridge of Achilles Public Relations told Fox Business that Costner is meeting the demand of a film genre that is currently enjoying a comeback. He pointed out that “the hunger for Westerns is seeing a surge in popularity that it hasn’t enjoyed since the 1960s.” While the prospect of binging a move for 12 hours is “not for everyone,” it still have its merits. “If Costner times it right,” Eldridge added, “he’ll reach the broader audience as well as the niche audience and come away the big winner.​”

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