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Whether you love them or hate them, you gotta admit: the Kardashian-Jenner family knows how to “get off their ass and work.” (Sorry we had to!) But seriously, the KarJenner clan knows how to keep their names relevant, especially in the business world. When the KarJenners set their mind to something, whether it be selling baby products or makeup lines, they end up killing it.
That is, most of the time. You can’t have a glorious empire without a few snags along the way (cough cough, Dash Boutiques, and Dash Dolls!) Despite the rocky road of business, almost every KarJenner gal has a successful brand or two under their belt.
Back in 2017, Kim Kardashian told Janet Mock for Interview magazine that she “love[d] being underestimated,” but now, that’s all different. She said, “Now when I hear, ‘They’re so not talented,’ — 10 years into it — I’m kind of like, ‘OK, give a girl a little respect.’ If I’m so not talented, if I do nothing, then how is my career my reality?” And we’re sure the rest of the gang feels the same way.
From Good American to one of Kylie Jenner’s many business ventures, from their apps to their failed spin-off, the KarJenners know how to create an empire.
Check out every single brand the KarJenner clan has created over the years below!
A version of this article was originally published on Sept 20, 2022.
SKKN by Kim (formerly known as KKW Beauty & Fragrance)
Launched in 2017, KKW Beauty & Fragrance was a beauty company founded by Kim Kardashian, which made $14.4 million in sales within minutes of its launch, per the Sun. Since its inception, it expanded from beauty products to fragrances and more.
However, in 2021, she shut down the brand and rebranded it as SKKN by Kim, per their Facebook. Until the summer of 2024, SKKN by Kim focused on rejuvenating skincare products.
However, on June 2024, she announced that SKKN by Kim would be trying makeup again like KKW Beauty & Fragrance, per People.
Khy
Fronted by Kylie Jenner in partnership with Kris Jenner, along with Jens and Emma Grede, Khy is a luxe clothing brand inspired by Kylie’s personal style. It was launched on Nov 2023.
Kylie Swim (Now a Part of Khy)
Seriously, how does Kylie Jenner have the time to run all of these businesses?! Along with makeup, baby products, and skincare, Jenner also launched a swimwear line called Kylie Swim back in 2021. With various colors and designs, it seems that that makes two Kardashians work in the world of swimwear. It shut down quickly after due to fan backlash, but in 2024, she relaunched the swimwear line as a part of her clothing brand Khy, per the Sun.
Lemme
After five years of development, Kourtney Kardashian BArker’s vitamin brand Lemme is almost ready to hit the shelves. Per Cision, Lemme is a new vitamin and supplement brand that as of Sept 2022, will be releasing three gummies in Lemme Matcha, Lemme Chill, and Lemme Focus: all of which are $30.
SKIMS
Arguably the most popular brand the Kardashians ever created was Kim Kardashian and Jens Grede’s shapewear brand SKIMS. Founded back in 2019, the billion-dollar company has become a staple in so many people’s closets. With sizes ranging from XXS to XXXXXL, SKIMS keeps on growing with new lines, colors, and some saucy campaigns to boot.
Good American
Co-founders Emma Grede and Khloé Kardashian originally founded Good American back in late 2016, creating an “all-inclusive” luxury clothing brand that sells a variety of clothing like jeans, swimwear, and shoes.
Kylie Cosmetics
Formerly known as Kylie Lip Kits, Kylie Jenner founded Kylie Cosmetics back in 2014, instantly creating a viral brand that’s worth around $800 million today. Despite quite a few scandals, the brand has done well over the years and has expanded into all types of makeup. Along with being sold on their website, Kylie Cosmetics is also available at Nordstrom and Ulta.
KENDALL + KYLIE Clothing Collection
Back in 2012, when Kendall and Kylie Jenner were dipping their toes into the business world, the pair collaborated on an edgy clothing line called KENDALL + KYLIE Clothing Collection. Over the years, they’ve worked with retailers like PacSun and Topshop to create exclusive clothing lines. They still release new clothing to this day, working with online retailers like Amazon, Kohl’s, and Macy’s.
POOSH
Founded in 2012 by Kourtney Kardashian, the blog-turned-wellness empire POOSH was created to “educate, motivate, create, and curate a modern lifestyle, achievable by all,” per their website. She’s cultivated it into a hub for wellness, motivation, and beauty.
Kylie Skin
Kylie Jenner expanded her brand again in 2019 when she launched an affordable skincare line simply named Kylie Skin. From cleansers to eye masks, this newer brand has already gained a sizable following over the years for its clean formulas and adorable baby pink packaging.
Kylie Baby
Yet again, business-savvy Kylie Jenner launched a brand to expand her ever-growing empire. But this time, she strayed away from the beauty world to focus on cultivating a brand for newborns called Kylie Baby. Back in 2021, Jenner launched a brand catering to new moms by releasing products like detangling brushes, shampoos, and wraps.
818 Tequila
One of the most controversial Kardashian-Jenner business ventures to date was when Kendall Jenner released her 818 Tequila in 2021. Per their website, they work closely with family-owned farms in Jalisco, Mexico, to create the agave drink, among expanding to other alcoholic beverages.
ShoeDazzle
Founded by Brian Lee, Robert Shapiro, M.J. Eng, and Kim Kardashian, ShoeDazzle is a popular subscription service for accessories like shoes, handbags, and more. Over 13 years later and the brand is still going strong!
Dash Boutiques
First opening in 2006, Khloé Kardashian, Kourtney Kardashian, and Kim Kardashian worked to create the Dash Boutiques. They created the brand around the time Keeping Up with the Kardashians, later spurring on another reality show called Dash Dolls that was based on the employees. (It only lasted one season, though!)
The brand sold a bunch of clothing and accessories to loyal fans but as of 2018, all locations were closed.
Kim Kardashian: Hollywood Video Game
Remember when everyone was playing Kim Kardashian‘s app called Kim Kardashian: Hollywood Video Game? Because we sure do. Founded back in 2014, Kim created the role-playing app where fans could pretend they were rising stars in the world. Despite its mixed reviews and controversy, the game ended up being quite fruitful, bringing in millions of dollars.
Kylie and Kendall App
Kim Kardashian wasn’t the only KarJenner to create a role-playing app, because soon after, in 2016 Kylie and Kendall Jenner created their own that was basically the same as Kim’s.
Jenner Communications
So you may or may not remember when momager Kris Jenner tried her hand in the business world, specifically with her communications company called Jenner Communications. She launched the brand back in 2012, creating controversy extremely quickly when people found out that college internships were unpaid. The brand didn’t last long, and we’ve heard nothing about it since.
Smooch Children’s Boutique
Owned by Kourtney Kardashian and Kris Jenner, Smooch was a kids’ clothing store that remained open for a few years. However, the two closed it’s doors in 2009 when the store wasn’t selling as much and Kourtney wanted to focus on her kids, per Life & Style.
Kardashian Kollection
We all remember the Kardashian Kollection (even if it felt like a fever dream!) Originally launched in 2009, Khloe, Kourtney, and Kim Kardashian’s must-have brand at the time was on everyone’s radar. But as time went on, it stopped selling, leaving Sears to quietly take their Kardashian merch off the shelves, per Forbes.
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