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Jennifer Lopez’s New Lingerie Campaign Photos Have Our Jaws on the Floor

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Everyone on the planet knows that Jennifer Lopez has never looked bad in any photo ever but her latest campaign is letting us know once again that she’s still got it!

Lopez, 54, looks absolutely stunning in the newly-released campaign photos for her latest capsule collection with Intimissimi, an Italian intimate brand that has some seriously affordable lingerie. 

The collection features everything from thongs, bras and body suits to comfortable coverups, silky camisoles and even some daring rhinestone bras that make a statement accessory in or out of the bedroom. Prices range from $22 all the way up to $269 for some of the more luxurious pieces.

This marks Lopez’s second co-designed collection with the brand. According to a press release from Intimissimi, “The collection draws direct inspiration from Jennifer Lopez’s upcoming album, “This is me…now” which delves into her deeply transformative journey of personal development. The name of the collection and product assortment encapsulates the essence of her evolution, self- reflection, and embracing her true self.”

In the campaign photos, Lopez shows off her washboard abs in an intimate boudoir setting as she lounges elegantly and models the mesmerizing pieces. 

Lopez looks confident and self-assured in the campaign but the “Get Loud” singer has been the first to admit that, even for her, confidence takes work.

“It’s hard to avoid comparing yourself to others and I’ve definitely been guilty of it myself,” she admitted in an interview with Hello! in 2016. “I remember thinking I wasn’t thin enough because I had curves. But I’ve learned that being healthy and feeling great aren’t about having one specific body type; it’s a completely individual thing.”

Shop the entire collection below or keep scrolling to see photos of individual pieces that we’re obsessed with.

Shop The Collection
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