An explosive campaign on Change.org is demonstrating that Starbucks coffee drinkers want their coffee bar menu to include fair trade certified brew. The campaign is especially fitting right now since October is National Fair Trade Month.
An explosive campaign on Change.org is demonstrating that Starbucks coffee drinkers want their coffee bar menu to include fair trade certified brew. The campaign is especially fitting right now since October is National Fair Trade Month.
Former barista’s campaign seeing great success
More than 17,000 have joined an explosive campaign on Change.org calling on Starbucks to sell at least one brewed fair trade coffee option in each U.S. store every day of October. Sam Greenblatt, a former Starbucks barista and coffee enthusiast, launched the online petition campaign after learning that European Starbucks stores offer 100 percent fair trade certified coffee and espresso to customers.
“When I worked as a barista for Starbucks, I admired the company’s commitment to treat employees and customers with fairness and respect,” says Greenblatt, who worked at a Starbucks store in Cambridge, Massachusetts in 2006 and 2007. “It’s time for Starbucks to expand that commitment to the farmers who grow Starbucks coffee by offering at least one daily brewed fair trade coffee option in their U.S. stores.”
Starbucks is going to feel the pressure
News of the campaign’s success is likely to increase pressure on Starbucks. In just a fews days, thousands of people have joined the campaign, and Greenblatt says he hopes the thousands of signatures from Starbucks customers in the U.S. will prove to the company that Americans want the fair trade certified choices European customers have.
“Sam has done an impressive job organizing thousands of supporters around an issue he cares deeply about,” said Amanda Kloer, director of Organizing for Change.org, the world’s fastest-growing platform for social change. “As a former Starbucks barista, he’s in a unique position to call for change within the company. Change.org is about empowering people to fight for the issues that matter to them, and it’s been incredible watching Sam’s campaign take off.”
Click to view live signature totals from Sam Greenblatt’s campaign.
What else is going on with Starbucks? Check out the rumors that Starbucks is going to get a juicier menu.
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