While some folks are days into their month-long vegan diet — also known as Veganuary — others are participating in Dry January, another New Year’s resolution trend during which drinkers give up alcohol for the month. Since Dry January started in 2013, it’s come a long way, with four million temporary teetotalers taking part last year. It’s not an easy feat giving up drinking for a month straight, but with mocktails likely to go mainstream this year, 2020 is shaping up to be the easiest year yet to take part.
According to Nielsen CGA 2020 data, this year should see an increase in not only booze-free cocktails on bar and restaurant menus across the country, but also in alcohol-free spirits with “greater variation in products to appeal to different drinkers.”
“Consumer interest in low- and no-alcohol products has been on the rise, particularly over the last year, as part of a larger health and wellness movement,” Brandy Rand, chief operating officer of the Americas at IWSR Drinks Market Analysis, told Fortune. “This is not quite mainstream, but there is a marked increase, and more bars and restaurants are recognizing the need to innovate.”
It’s this health and wellness shift — led by younger generations — that may be the biggest beverage trend of them all, Nielsen predicts. “With increased interest in ‘mindful drinking,’ more people are looking for non-alcoholic options to celebrate occasions like graduations, baby showers, weddings, and birthdays,” S. Martinelli & Company President Gun Ruder told BeverageDaily.com.
And it isn’t just low- or no-alcohol spirits that will be on the rise; we’ll also see a rise in alternative beverages with no or low sugar and carbs and other low-calorie options, as well as non-alcoholic craft beers from major craft brewers.
So if you’re participating in Dry January this month, there’s no need to feel deprived — or have to craft your own batch of cocktails (unless, of course, you want to). We found a handful of ready-to-drink options that have all of the festive flavor you want with none of the alcohol.
Martinelli’s Sparkling Blush
Image: Martinelli’s.
A new addition to the Martinelli’s lineup, Sparkling Blush is described as refreshing, sophisticated, and 100 percent juice.
Fizzy Fox Pineapple Mint
Image: Fizzy Fox.
Currently available in grocery stores throughout Los Angeles, New York City and San Diego, Fizzy Fox has three sparkling juices available: pineapple mint, berry cinnamon, and carrot ginger turmeric.
TÖST
Image: TÖST.
Perfect for celebrations, TÖST is an alcohol-free champagne.
Curious No. 1 Cocktails
Images: Curious Elixirs.
A hand-crafted adult beverage without the alcohol, Curious Elixirs has four mocktails available for purchase. Curious Elixir No 1., in particular, is their booze-free spin on classic stirred cocktails like the Negroni.
Kin High Rhode
Image: Kin.
High Rhode is an alcohol-free, floral and citrus-flavored drink that promotes a “lifted mind,” “relaxed body,” and “kindred spirit.”
Gruvi Prosecco
Image: Gruvi.
Gruvi recommends pairing this non-alcoholic Prosecco with orange juice as a mimosa. Or, for an herbal tonic, add a few dashes of elderflower bitters and some lemon juice.
Our mission at SheKnows is to empower and inspire women, and we only feature products we think you’ll love as much as we do. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.
Leave a Comment