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Blonde, gray, and naturally light hair requires so much love and attention. As many know, regular shampoos dull the light color, and then you have to worry about things like sulfates, tonality, UV protection, breakage, and, most of all, how to maintain a color that can be hard to keep up.
So what can we do to help keep our gray and blonde hair happy and healthy? Purple, toning shampoos on Amazon!
“Violet tones neutralize or remove orange and yellow, or as you call brassy tones, that may develop with time in color-treated blond hair,” says Joseph Cincotta, a cosmetic chemist, who warns that these dyes might cause a temporary blue hue on extra-porous hair. “Typically, water-soluble dyes that are used in shampoos will last until your [next] shampoo. Conditioners and toners may also contain temporary dyes that could last three shampoos.”
But there are so many on the market, how can you choose? Well, luckily we found 11 that shoppers can’t get enough of.
Best Purple Shampoos, at a Glance
Best Overall: Kerastase Blond Absolu Ultra-Violet Purple Shampoo, $42
Celeb-Loved: L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo, $9
Most Affordable Shampoo:Clairol Professional Shimmer Lights Purple Shampoo, $4.50
Most Beloved by Shoppers: Fanola Color Depositing Purple Shampoo Toner, $17
Best for Color-Treated Hair: amika bust your brass cool blonde repair shampoo, $28
Below, check out the 11 best purple shampoos on Amazon.
Clairol Professional Shimmer Lights Purple Shampoo
The Clairol Professional Shimmer Lights Purple Shampoo is a color-enhancing purple shampoo that’s perfect for blonde and gray hair, specifically for toning down brassiness and enhancing the light color you want.
“I use this all the time, I love it it makes my hair look great and it makes it so smooth and soft,” one shopper said.
Fanola Color Depositing Purple Shampoo Toner
The Fanola Color Depositing Purple Shampoo Toner is a gentle and effective shampoo that’s perfect for fixing up chemically-treated hair. Perfect for blonde, gray, and bleached hair, this shampoo removes brassiness and leaves a shiny finish. With over 119,000 five-star reviews, this shampoo has become a must.
amika bust your brass cool blonde repair shampoo
The amika bust your brass cool blonde repair shampoo is a fast-acting, healing shampoo that shoppers can’t get enough of. Per the brand, shoppers said after one use that there was less breakage and their hair felt seven times more repaired. Plus, it smells like amber and vanilla, so who doesn’t love that?!
John Frieda Violet Crush Purple Shampoo
The John Frieda Violet Crush Purple Shampoo is a fast-acting purple shampoo that has crushed violet pigments and more to counteract the brassy tones. It’s perfect for blonde hair, and it can enhance shine!
Biolage Color Last Purple Shampoo
The Biolage Color Last Purple Shampoo is a paraben-free shampoo that’s perfect for treating color-treated hair gently thanks to the ingredients like fig and orchid. It’s also a conditioning shampoo that makes your hair cooler and shinier.
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo
The L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo is a brightening shampoo made for blonde, gray, or blonde-highlighted hair. Packed with Hibiscus and Purple Dye to moisturize your hair to the fullest, this shampoo was even used by Jane Fonda!
Olaplex No. 4P Blonde Enhancing Toning Shampoo
The Olaplex No. 4P Blonde Enhancing Toning Shampoo is a beloved shampoo that cleanses, tones, and hydrates color-treated hair all over. “I am so happy with this shampoo! My hair has never looked so good or felt so soft and even more full of body than ever before. It’s definitely worth the cost. I’m recommending to every blonde I know,” one shopper said.
Redken Blondage Color Depositing Purple Shampoo
The Redken Blondage Color Depositing Purple Shampoo is a conditioning, hydrating shampoo that’s perfect for blonde, gray, and even highlighted hair! Not only does this help like any purple shampoo, but it’s a strengthening shampoo, too, to help you get stronger hair! “So far this is my favorite purple shampoo. It refreshes my blonde beautifully. With that said, I use it maybe every other week? If that and a little goes a long way,” one shopper quipped.
Kerastase Blond Absolu Ultra-Violet Purple Shampoo
The Kerastase Blond Absolu Ultra-Violet Purple Shampoo is a hyaluronic acid-packed shampoo that cancels out yellow undertones quickly from light hair. “A hair stylist decided to turn me brassy blond instead of white highlights, she fried my hair. Thankfully this product was recommended by a friend and it took the yellow brassiness out immediately. I am sold,” one shopper said, adding that it “saved my hair.”
Moroccanoil Blonde Perfecting Purple Shampoo
The Moroccanoil Blonde Perfecting Purple Shampoo is an affordable, effective purple shampoo that seals moisture thanks to the Argan oil mixture in it. “A Must-Have for Gorgeous Blonde Hair,” one shopper said. “What sets Moroccanoil apart is its nourishing formula. Despite being a toning shampoo, it’s incredibly gentle on the hair. The infusion of argan oil ensures that my hair feels soft, smooth, and hydrated after each wash. It’s a rare combination of effective toning and deep nourishment, making it suitable for regular use without causing dryness.”
Paul Mitchell Platinum Blonde Purple Shampoo
The Paul Mitchell Platinum Blonde Purple Shampoo is a shampoo perfect for color-treated and naturally light hair to ensure a gentle, safe way to eliminate brassiness.
Originally posted on StyleCaster in 2017.
Before you go, click here to see the best products for frizzy hair:
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