Target Welcomes New Joanna Gaines x Owala Collection to Its Designer Hydration Lineup

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Target continues to expand its designer hydration offerings with a new collaboration between Joanna Gaines‘ Hearth & Hand with Magnolia brand and premium water bottle maker Owala. The exclusive collection features the brand’s popular FreeSip water bottles in two nature-inspired finishes: a warm copper tone and a serene pine green.

The 24-ounce stainless steel bottles, priced at $27.99, combine Owala’s innovative FreeSip technology with Gaines’ signature modern farmhouse aesthetic. Each bottle features the distinctive FreeSip spout, which allows users to either sip through a straw or tilt back for a wider-mouth drinking experience.

This latest collaboration follows Gaines’ successful ventures into the hydration space, including her previous Target-exclusive Stanley tumbler collections, which have consistently resonated with shoppers seeking both functionality and style in their everyday accessories.

The color palette reflects Gaines’ trademark simple and chic vision, with the copper finish offering a subtle metallic sheen that complements modern kitchen designs, while the peaceful pine shade brings an organic, outdoorsy element to the collection.

The bottles maintain all of Owala‘s premium features, including double-wall vacuum insulation to keep beverages cold for hours, a leak-proof lid, and a carrying loop for easy transport. The addition of Gaines’ design sensibilities elevates these functional elements with a touch of sophisticated farmhouse charm.

Target’s exclusive designer collaborations have become a cornerstone of the retailer’s strategy to offer elevated everyday items at accessible price points. This partnership with Owala represents a natural evolution of the Hearth & Hand with Magnolia line, which has expanded from home décor into lifestyle accessories that blend form and function.

The Hearth & Hand with Magnolia x Owala water bottles are available exclusively at Target stores nationwide and on Target.com while supplies last. Given the popularity of previous Joanna Gaines collaborations and the growing demand for designer water bottles, these limited-edition pieces are expected to become sought-after items among both fans of the Magnolia brand and hydration enthusiasts alike.

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