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Actress and entrepreneur Ashley Tisdale isn’t new to being the center of attention, but it’s her wellness brand Frenshe we’re buzzing about in 2025. Tisdale launched Frenshe in 2022 as a beauty and wellbeing brand, and just recently expanded into the haircare market. Why haircare? Tisdale has been very vocal about struggling with being diagnosed with alopecia in her 20s, prompting her expansion in the “haircare wellness” category. The new launch is exclusive to Target and features shampoos, conditioners, scalp scrubs, and more starting at $13.
The new line targets and soothes common haircare concerns, such as restoring moisture and clarifying the scalp. The formulas feature result-driven ingredients that include hyaluronic acid, ceramides, glycolic acid, shea butter, and more, which also help to create a relaxing, fragrant ritual in your hair routine.
The haircare launch includes three collections:
The Moisture Collection: Made to hydrate and soften strands by harnessing the benefits of hyaluronic acid and coconut oil.
The Restore Collection: Tailored to repair and strengthen hair with the help of ceramides and hyaluronic acid.
Clarify Collection: Helps to improve scalp health for overall healthier hair.
Keep scrolling to shop the Being Frenshe launch at Target. We know a few products (or all of them) will instantly make their way into your cart.
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Being Frenshe Detox Salty Scalp Scrub
Give your scalp a deep cleanse with the Being Frenshe Detox Salty Scalp Scrub. It’s packed with salt, sea moss, and glycolic acid, which works into a gentle foam to clean and rebalance the scalp. After all, a healthy scalp is the canvas for shiny locks. It also smells heavenly — the scrub features notes of sea salt, creamy sandalwood, and airy musk for a touch of tranquility in your shower.
Being Frenshe Reset & Renew Hair Mask in Lavender Cloud
Ceramides nourish the skin, but did you know they also help restore your hair? The Reset & Renew Hair Mask in Lavender Cloud is infused with ceramides, squalane, and shea butter “to deeply condition and restore hair in need of TLC — just ask Ashley, it’s her favorite!” Frenshe says. Plus, the hair mask boasts a calming scent of fresh lavender, milky sandalwood, and sweet cardamom.
Being Frenshe Moisture Leave-in Conditioner Spray in Cashmere Vanilla
Adding additional hydration to your strands has never been easier, thanks to this leave-in conditioner. Each spritz delivers a healthy dose of hyaluronic acid and coconut oil to hair, which leaves it fortified and moisturized. The light and airy scents of cozy vanilla, toasted jasmine rice, and sandalwood lingers all day.
Being Frenshe Ritual Refresh Dry Shampoo in Cashmere Vanilla
The best dry shampoos give your hair an instant refresh when you need it. Don’t have one you rely on? Give the Being Frenshe Ritual Refresh Dry Shampoo a spot in your routine. It offers rice starch and hyaluronic acid to soak up oil, sweat, and grime while leaving your hair hydrated.
“This dry shampoo is so perfect for dark hair!!” a Target reviewer said. “I was skeptical about if it would show up white on my hair but it’s completely clear!!! Also smells soooo good.”
Being Frenshe Moisture Shampoo in Cashmere Vanilla
Being Frenshe says that this nourishing shampoo “is infused with hyaluronic acid and coconut oil to replenish moisture as it cleanses.” Aside from a thorough cleanse, the shampoo releases scents of cozy vanilla, toasted jasmine rice, and sandalwood. Grab the matching conditioner or opt for a clarifying version of the shampoo.
Head to Target now to shop the collection before they fly off the shelves!
Before you go, check out our slideshow below:
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