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Not to give away my age, but there was once a time (long, long ago) when anything Anastasia Beverly Hills (ABH) dropped could be considered pure gold in the makeup world. Does anyone else remember the Modern Renaissance eyeshadow palette? From the award-winning Brow Wiz and Freeze Gel to all of the 14-shade eyeshadow palettes that had aspiring MUAs in a chokehold (IYKYK), it felt like anything that came out of the celebrity brow artist’s wheelhouse was a sure-fire hit. Now it seems as if the brand has brought back that 2010s magic to 2025 with its latest complexion launch.
Allow us to introduce the new Impeccable Blurring Second-Skin Matte Foundation, which might be the best makeup drop of 2025 (so far). With less than a month on the market, the new face product has racked up hundreds of five-star reviews, with countless BeautyTok creators absolutely shook by how well it works.
Given its name, the new foundation is a matte formula that offers medium to full coverage and promises to “blur pores, fine lines, and wrinkles for up to 12 hours,” per the product description. It comes in 25 shades and is a non-comedogenic formula, which means it works well for someone with oily or acne-prone skin and has the moisture-retaining, powerhouse ingredient hyaluronic acid in it. To top it all off, ABH also dropped a brand-new 24-hour Blurring Matte Setting Spray as a part of the new Impeccable line.
Impeccable Blurring Second-Skin Matte Foundation
If you’re a skeptic like this beauty writer, you may think the aforementioned is a little too good to be true. But the reviews and the reels don’t lie. Right now, this gem of a product sits at a 4.5-star rating on Sephora.com and is recommended across the board by countless creators. One shopper wrote that this is a “good foundation to kick off 2025” in a five-star review. They went on to share that they have texture and hyperpigmentation on their cheeks, but the new foundation “blurred and evened out [their] skin tone.”
Another shopper who claims to have oily skin wrote, “This foundation looks amazing throughout the day. It doesn’t pill, doesn’t apply patchily, doesn’t cling, doesn’t slip… nothing [goes wrong]. This lasts better on my oily T-zone than anything else!” But it’s not just shoppers who are obsessed with the new ABH Impeccable Foundation; creators truly can’t get enough.
Impeccable 24HR Blurring Matte Setting Spray
Media Personality and well-known MUA, Jeffree Star, took to TikTok to give their review of the new foundation and said, “Oh my coverage! A little goes a long way, which we love to see. It’s [very] full-coverage and stunning already, oh my God,” they said while first applying it in the five-minute clip. “This is covering up everything instantly,” they continued. “It’s satin, it’s gorgeous, it’s pretty, it’s really pretty, girl. I know I’m a sarcastic b*tch, but look at this formula — it’s stunning! I’m shook.” They went on to see if other products worked well with it and said the “formula still has some light and movement. It’s not super drying, it’s not super matte, and the pores are blurred!”
Aside from Star, plenty of other beauty gurus and MUAs can’t get enough of the new ABH Impeccable Foundation, urging their viewers to get their hands on one ASAP. So much so it’s even convinced this makeup hater to get one for herself (review coming soon!). If you want to try the new Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation, we don’t blame you! The promise of a soft, blurred, skin-like finish is just a click away.
Before you go, check out our slideshow below:
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