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Shoppers Are ‘Begging’ Hollywood’s Go-To Makeup Brand to ‘Never Discontinue’ This $24 Lipstick With Super Staying Power

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What do Hollywood A-listers like Oprah, Jamie Lee Curtis, Kim Kardashian, and Hailey Bieber have in common? They’ve all shouted out and/or mentioned using Anastasia Beverly Hills products. It’s not hard to see why the beauty brand is so beloved by some of the biggest celebs out there.

Our shopping team has tried numerous products, including the recently launched blurring foundation, and found that many of them truly do live up the hype. I personally adore their beauty balm for making my skin look absolutely flawless (so worth a try!). You also can’t talk about ABH without mentioning their cult-fave line of brow products, including this brow gel that Jennifer Lopez is said to have used.

Clearly, the brand must be doing something right. They even have shoppers begging them not to discontinue certain products! One such product? The Anastasia Beverly Hills Lip Velvet Liquid Lipstick. If you’re looking for a liquid lipstick that won’t dry out lips and will actually last throughout the entire day, this product is it.

Anastasia Beverly Hills Lip Velvet Liquid Lipstick

The Lip Velvet Liquid Lipstick is described as a velvety-smooth lip mousse that offers high pigmentation, a weightless feel, and a true matte finish. While many matte lipsticks can be somewhat uncomfortable to wear and drying for the lips, this liquid lipstick was formulated to be cushiony, comfortable, and ultra-smoothing. Not only that, this lipstick was made to last. Judging from shopper reviews, it seems like they’ve done an amazing job at making all of that happened.

“Dear ABH: please never discontinue this line,” one shopper wrote. “First review I have ever written, I am OBSESSED with this magical formula. It looks so good, and I have been searching for this exact shade (Pomegranate) of red for years. I also have Pale Mauve, which is perfect for everyday use.”

Another reviewer wrote, “I LOVE this liquid lipstick! It truly feels like velvet and it goes on so smoothly. My lips feel soft and luxurious. It is also a perfect shade of nude. I hope this never gets discontinued because I truly love it that much.”

Lastly, this reviewer loved it so much, they made the switch from another high-end brand. “I was looking for a little stain that would compliment my olive skin and have staying power. I was using NARS and decided switch. I absolutely love the color and matte finish! I add some gloss on top for a more glam look, or just leave it as is. Lasts all day and doesn’t cake at all. Love it!”

If you want to try the liquid lipstick out for yourself, it’s available at Sephora for under $25. Considering similar high-end products cost closer to $40, that’s actually a really great price. There are 14 colors to choose from. Who knows? You may end up loving it so much, you buy a few more!

Before you go, check out our slideshow below: 

 

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