Fixer Upper fans and Target aficionados already know about Joanna Gaines Hearth & Hand line. The collection, which originally launched in 2017, features kitchen, bath and farmhouse-chic home decor. But Gaines is about to take over another room in your house: Joanna Gaines is launching a new bedding line, and we couldn’t be happier.
In a series of videos shared by People, Gaines explained the reasoning behind the new items.
“A well thought-out bedroom begins with a room that looks and feels comfortable,” Gaines said. “My new bedding collection is all about layering soft linens and textiles like patterned pillows.”
And there are countless patterns, though most are simplistic, minimalistic and subdued. (Think lines and geometric shapes.)
As for colors, Gaines stuck with a soft and neutral palate. All of the bedding is white, black and/or grey.
But while her bedding is exciting, that’s not all — her 2019 expansion will add other new items to the mix. Gaines is launching new planners, calendars, cups, plates, towels, florals and floor lamps.
“Spring always makes me want to add a bit more color into my home,” Gaines said of the inspiration behind some of her other products, especially the faux greenery. “I designed these stems to pair well with all kinds of vases.”
And they do. They really do.
As for when — and where — you can get the new goods, as with all Hearth & Hand items, the line will be exclusive to Target and the aforementioned products (plus hundreds more!) will be available on Dec. 26.
So get ready because the real holiday cheer is almost here.
Leave a Comment