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Over the past few years, our shopping habits have undoubtedly become more thoughtful, intentional, and purpose-driven. We’re not only pushing for and pursuing a more eco-friendly, low-waste living, but we’re also diversifying the brands we support, including shopping more Black-owned and Black-founded brands. And Target‘s made it easier than ever to do the latter.
Launched in 2020, Target’s badge — a brown circle with five skin toned-hued hearts inside — identifies Black-owned or -founded brands. It’s usually found in the “At a Glance” section located just below the product and next to the Highlights. The “At a Glance” section also identifies whether a products is considered a clean-certified, cruelty-free, or vegan, among other identifiers.
“Target recognizes Black owned and founded brands as U.S. based enterprises that are at least 51 percent Black owned, operated and controlled,” the website states. So far, we’ve seen the badge on quite a few Black-owned brands across departments, from bath products and beauty products, like Mented and the Lip Bar, to some of our favorite food products.
Ahead, we’ve rounded up a handful of our favorite Black-owned and -founded brands at Target; but these are far from the only ones. Juneteenth is the third Monday in June, and August is Black Business Month, so now is a great time to get well-acquainted with some of these fabulous brands. Take a look around Target and keep an eye out for that badge!
Jungalow by Justina Blakeney – Soleil Shower Curtain Black/Ivory
Jungalow is a popular brand associated with colorful bohemian decor that makes heavy use of patterns and plants and evokes the jungle, as founder Justina Blakeney intended to represent her global adventures.
Be Rooted 20oz Lidded Beachside Tumblers with Lid and Straw
This Black-owned and woman-owned brand was created as a place for women of color to express themselves creatively and celebrate their uniqueness.
Alaffia Baby & Kids Shampoo & Body Wash
Washington-based Alaffia sells award-winning clean skin and hair care products made with fair trade ingredients that support community empowerment projects in West Africa.
Capital City Sweet Hot Mambo Sauce
As the name suggests, Capital City hails from Washington D.C., and their sauces are great on everything — really. Drizzle on fries, use as a wing sauce, marinade chicken with this cayenne and habanero pepper: The options are truly endless.
The Honey Pot Herbal Menstrual Pads
The Honey Pot is a plant-based feminine care company that sells organic washes, wipes, and pads.
BLK & Bold Rise & Grind
Founded in 2018, donates 5 percent of its profits to initiatives that support youth programming, enhancing workforce development, and eradicating youth homelessness.
SoapSox Sponge Miles Elephant Wash Mitt
SoapSox‘s plush bath toys are antimicrobial, fast-drying, and so adorable.
Surprise Powerz Codie the Coder Educational Talking STEM Doll
Surprise Powerz is a Black and woman-owned educational brand that introduces children to coding. This talking doll says over 75 phrases, songs and more to encourage curious play. The doll also comes with accessories like doll headphones and a removable backpack.
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