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Valentine’s Day is coming in hot, and we know of an adorable couple that wants nothing more than to stay in and cuddle every single night. Sure, they’re kind of soft and doughy, but they’re also sweet, popular, great with kids and bring the good vibes 24/7. They’re Chanel and Carmelita, and this pair is one of the newest and most irresistible Valentine’s Day Squishmallows to hit Target starting at $20.
If you’re swooning right now as a fully grown adult, you’re not alone. Since their debut in 2017, these incredibly huggable, lovable and colorful characters have been a toy sensation that transcends age groups, and adults are actually responsible for much of their popularity, as Jazware, Squishmallows‘ parent company, confirmed in an interview with CNBC. And of course, kids love their Squishmallows plushies too — and whenever we can find common ground like that, it’s a win.
In fact, the last time we saw a sensation like this was probably the Beanie Babies craze of the ‘90s, and the similarities are striking. Squishmallows are also collectible plushies with unique characters and back stories emblazoned on their hang tags, and they’re also highly coveted and often sold out. And there’s just something so fun about diving into a toy craze (we’re looking at you, Tickle Me Elmo and Furby).
But right now at Target, these plushies are in full effect and waiting for a spot in your shopping cart. We suggest snapping up the newest Valentine’s Day Squishmallow buckets, which let you store cards and other V-Day goodies inside — and then tossing Francine the Purple Frog, Mont the Pink Monster, and Omar the Bear into your cart with the swiftness of a mom on the hunt for a Cabbage Patch Kid in 1983.
Here’s a look at the bigger and better Squishmallows lineup that’s ready to be loved up.
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Squishmallows Scarlett Valentine’s Bucket
Look at this absolute sweetheart! Scarlett is a pretty strawberry dipped in white chocolate and ready to melt your heart. She’s one of the newest in the lineup, and the best part? This squishy treat is calorie-free!
Squishmallows 7″ Valentine’s Buddy Buckets Chanel & Carmelita
Love is in the air, and Chanel and Carmelita are under its spell. This Squishmallow pair are buckets of fun, exchanging Valentines to each other with kisses and hugs. We’re living for their positive vibes.
Squishmallows 7″ Valentine’s Buddy Buckets Dustin & Omar
Dustin sealed his Valentine with a kiss and passed it along to Omar, and frankly, we’re swooning at this love shared between this adorable pair of Squishmallows. “Cuter then the picture, easily holds candy and a card,” one shopper says of this sweet gift.
Squishmallows Wendy Valentine’s Bucket
Wendy is a Squishmallow who can never get enough Valentine’s Day chocolate, and we can relate. This little gobbler is one of the latest in the Squishmallow crew and a gift that will make everyone green with envy.
Squishmallows 10″ Charles The Pickle Valentine’s Day Plush
It’s not easy being green, but this guy is so cute he gives Kermit a run for his money. Charles the Pickle, who you might already recognize, is all dressed up for V-Day and ready to add a little flavor to your Squishmallows collection.
Squishmallows 16″ Francine The Purple Frog with Heart Cheeks
She’s a sensation on TikTok and at Target. Francine the Purple Frog with Heart Cheeks may turn into a princess with a kiss this Valentine’s Day — she’s already wearing her crown. “She’s adorable, I love her so much,” wrote one happy shopper who leapt at this score. Fun fact about Francine: she loves exploring corn mazes!
Squishmallows 16″ Mont The Pink Monster with Striped Horns
Mont the Pink Monster can barely hide his enthusiasm for Valentine’s Day — it’s written all over his face. This cheerful character is also a psychic, but not just any psychic: he’s a dessert psychic. That probably means he sees a lot of sweetness in your future. “He’s so cute!! Get him before they sell out!,” warns a fan.
Squishmallows 10″ Omar the Bear
What’s soft and cuddly and has hearts all over? It’s Omar the Bear, and he’s got nothing but love for the Squishmallows-obsessed kid in your life. He’s machine-washable, like all Squishmallows, so no worries if you get Valentine’s Day chocolates smeared on his velvety fur.
Squishmallows 16″ Braedon The Teal Triceratops with Hearts
Braedon the Teal Triceratops would have a very curious online dating profile. This darling dinosaur has interests as varied as history, organization and grilled cheese sandwiches. But luckily he doesn’t have to try his hand at the apps because he’s coming home with you this Valentine’s Day!
Squishmallows 10″ Caedia The Blue Cow
With her blue pastel and multicolored coat, Caedia reminds us of cotton candy — and that chocolate-and-sprinkles cupcake she’s gifting you for Valentine’s Day, we’re in a full sugar rush over this super sweet Squishmallow. One enthusiastic fan wrote, “This was the best purchase I have probably made in my entire life!”.
Squishmallows 10″ Sager The Dog 2024 Valentine’s Day Heart Plush
Canine lovers, Sager the Dog is here to brighten your Valentine’s Day with those big ol’ floppy ears, little button nose and a telltale heart over his left eye. Nothing beats dog cuddles.
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