Kim Kardashian’s SKKN by Kim Makeup is Here With the Lip Product Most Requested by Fans

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It’s official: Kim Kardashian launched her newest makeup collection — SKKN by Kim Makeup. The business mogul’s latest venture has expanded beyond skincare and home accessories (a $129 waste bin, anyone?) to cosmetics that fans have been yearning to see for the longest time, and it’s finally here. 

Released this morning, January 26, the newest products include a Classics Matte Eyeshadow Palette,filled with simple neutral hues, and a Soft Matte Lip Color, as well as a Lip Liner, that fans have been waiting for. “My first drop consists of lip liners because it’s what the fans keep asking for,” Kardashian told People in a recent interview. “It is the most requested. I was getting pictures from so many people of their lip liner down to the last little bit, and I am a brand for the fans. I hear you guys!” 

If you recall, the mom of four had a makeup and fragrance line, KKW Beauty and KKW Fragrance, that shut down towards the end of summer 2021. Back then, the beauty brand was known for its highly pigmented lip colors that kept fans, and even this writer, coming back for more. Now, the new collection consists of high-performance makeup products with shades similar to the old brand that you can try to match. SKKN by Kim even created a guide to help you re-find your favorite.

Like the skincare, this new range is also outfitted in pretty neutral stone hues that match her branding. However, it is somewhat more affordable than her skincare collection, with the most expensive product being a $50 eyeshadow palette, which is relatively close to industry standards. Below, see what Kardashian had to say about her new venture in a recent statement and shop Kim’s latest collection from SKKN. 

“In developing SKKN BY KIM Makeup, my goal was not only to create universally flattering cosmetic essentials but also to ensure that our products are clean, hydrating, comfortable, and help improve the look and feel of skin with every wear,” Kardashian said. “Just like our skincare collection, our makeup was inspired by the beauty secrets I’ve gathered from industry experts over the years. I’m so excited for you guys to try these products — I know you’re going to love them!”