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With the 2024 Super Bowl mere days away, we’re gearing up for everything: the party, the possible Traylor moment, and of course, the iconic commercials. While we’re gearing up for this year’s commercials, we’re still not over one from last year: Jennifer Coolidge’s commercial for the e.l.f. Power Grip Primer.
If you need a refresher, this is the commercial below:
And for those still wondering about the product behind this commercial, it’s been dubbed a must for your daily makeup routine. Plus, it’s only $10!
e.l.f. Power Grip Primer
The e.l.f. Power Grip Primer is a cooling, smoothing gel that both moisturizes your skin and makes makeup last much longer. This skin prep gel is a must for makeup your skin look and feel so smooth, making any makeup application a breeze!
Not only is it perfect for smoothing your skin, but it’s a must for improving your complexion. Perfect for all skin types, this gel is infused with hyaluronic acid to help retain a plump complexion.
Per the brand, you apply this moisturizing primer before your makeup, and tap it into the skin. (Make sure to give your skin 30 seconds before applying any makeup!)
With over 20,000 reviews on Amazon, shoppers can’t get enough of this product! “Really tightens middle-aged skin and reduces look of wrinkles,” one shopper said. “It’s literally a miracle skin gel that tightens up middle-age skin and seems to fill in the minor wrinkles around my eyes and mouth. With daily use in the first two weeks, it already looks like I’ve had Botox or a facelift.”
“I have tried so many primers and this is the only one that I LOVE on my aging skin. It’s slightly “tacky”, has a satin sheen, and truly holds onto your makeup without it settling into fine lines and wrinkles,” another shopper added.
Before you go, check out our slideshow below:
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