High fashion beachwear: 5 swimwear designers to watch

Jo de Mer

For swimwear that is girly and adorable without looking cheap, Jo de Mer has you covered. When we say adorable, we mean it: ruffles, playful prints and pastel colors. Recently the line got a big shot of street cred when style icon Gisele Bundchen was spotted rocking one of their suits. Pictured: Frida Frill Bikini ($165) at Shopbop.com; a classic black yet feminine neckerchief inspired suit. Check out Jodemer.com.