30s
Skin
In your 30s, you begin to see the signs of the damage you did in your 20s. Fine lines, wrinkles and sunspots start to surface, causing many of us to run to our esthetician or dermatologist in
search of a solution. You can’t turn back the hands of time but you can start exfoliating. This is one of the best tools to help promote faster cell turnover, smooth your skin texture and even out
your skin tone. It will help to incorporate products that contain glycolic acid and anti-oxidants into your beauty regime. If you aren’t already using a richly moisturizing eye cream, now is the
time to start.
Try: DDF-Doctor’s Dermatologic Formula Glycolic Exfoliating Wash 5% (around $35)
Makeup
Take the time to find a concealer that works with your skin type and use it sparingly. To lighten the application, you can mix it with a dab of foundation or moisturizer and pat with your finger
rather than spreading it back and forth. Apply the lessons you learned in your 20s when you experimented with color. What worked best for you? If you stick with those colors you can indulge in some
seasonal trends like sparkle or bronze cheeks. Want to use a more pigmented lipstick? Be sure to apply a clear gloss on top to add some shine.
Try: Benefit Boxed Powder in Hoola ($28)
Hair
Life starts to get a little more hectic in your 30s as you try to balance family, career and a personal life. Your hair needs to work with your lifestyle. Take into consideration how long it will
take you to style your hair each day when deciding on a cut. You can be realistic and practical while still being sexy. Have some grey hair popping up? Work with your colorist to determine the best
course of action, but choose a course of action because grey hair will definitely age you.
Style
It’s easy to fall into the mom-style-rut in your 30s. Avoid this fate by making an effort to pull your outfit together every day. You can be casual and easy-going and polished at the same time. Pay
attention to your accessories and wear clothes that flatter your shape rather than leave you swimming in a pool of excess fabric. On the professional scene, it is no longer ok to wear minis of any
kind, unless you pair it with a conservative opaque tight and the mini is not too mini. Don’t overlook the value of a conservative cashmere-blend cardigan as well.
Try: Oscillations Cashmere-Blend Cardigan from Anthropologie ($98)
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