40s
Skin
Now is the time for the big guns. If you overlooked skin care in your 20s and 30s, you will really start seeing the results in your 40s. If you were diligent in your earlier years, your skin will
show its appreciation in your fourth decade. Cell turnover and collagen production have significantly slowed down at this point in your life, making continued exfoliation and moisturizing even more
important. Look for skin care products that contain peptides to help increase skin firmness and reduce the look of wrinkles. These tiny molecules allow products to penetrate deeper into the skin.
They can be beneficial at any age, but are also more expensive so most women don’t start using them until their 40s.
Try: Philosophy When Hope Is Not Enough Replenishing Hyaluronic Acid/Peptide Capsules ($50)
Hair
Brittle hair can definitely add years to your age. Avoid excessively dry hair in your 40s by using a deep conditioning treatment at least once a month. You can do this in a salon but there are
plenty of products that you can use at home as well. Don’t feel like you have to go short as you move into your 40s. Opt for a classic cut that complements your personality and hair color that
livens up your face. Limp hair can be plumped up with layers and dull hair can be brightened with subtle highlights.
Try: Moroccanoil Intense Hydrating Mask (around $30)
Style
In your 40s, you know what looks best on you and what you like. Trends are mere suggestions and you don’t feel obligated to try every one. Embrace the confidence that you’ve earned and stick with
classic silhouettes that work for your body type and flatter your shape. The challenge now is to keep your closet streamlined and avoid accumulating clothes that don’t work. Invest in quality
fabrics that will endure and update your wardrobe with accessories and fun shoes. Another style strategy is to wear light layers to include some color.
Try: Women Super 120s City-fit Super 120s Classic Trouser by J.Crew ($130)
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