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Ahhh, spring cleaning season. While super beneficial, it isn’t always a task we’re eager to jump on right away. The solution? Cleaning brands that actually make you want to clean. You’re probably wondering how such a thing could exist, but it’s true: there are hard-working, effective, and safe cleaning products that will give you peace of mind while cleaning around the kids, and you’ll have fun doing it. Better yet, these aren’t the cleaning brands your grandparents used back in the day — natural cleaning products are, dare we say it, sexy these days.
There’s Safely, founded by Chrissy Teigen and Kris Jenner, which boasts effective plant-powered products that make cleaning feel more like a luxurious activity. Or you may have heard of Blueland, a direct-to-consumer cleaning brand that serves up Instagram-worthy refillable bottles that you’ll have no problem displaying proudly on your kitchen counter. And our most recent find, Puracy, whose products are powered by plants for an effective yet gentle clean. So, you can see cleaning has come a long way recently.
With the proper products in your cleaning arsenal, there’s no reason to wait to do a deep clean once a year. Keep natural cleaning products at the ready, and you’ll find it enjoyable to clean a lot more regularly. Because these products are non-toxic, you can even get the kids to join in on the fun.
Ahead, we’ve scouted 11 of the coolest, safest, and even art-worthy natural cleaning brands whose products are safe for you and the environment.
Our mission at SheKnows is to empower and inspire women, and we only feature products we think you’ll love as much as we do. Puracy is a SheKnows sponsor, however, all products in this article were independently selected by our editors. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.
An original version of this story was published in April 2021.
Puracy
Meet Puracy: A company founded by two dads that wanted to create a line of cleaning products, personal care items, and pet products safe for kids and furry, four-legged friends. While we’re fans of their entire product lineup, we especially love their Everyday Surface Cleaner, which comes in refreshing scents like Green Tea + Lime.
The cleaner easily cuts through grime, and the product’s packaging keeps the planet’s welfare in mind. Instead of buying a new bottle of cleaner every time you run out, Puracy gives you one highly-durable plastic container (built to last for over a decade of daily use) that you can refill with their infinitely recyclable aluminum can cartridge system. Just crack open a can of the naturally-derived cleaning solution, pop it into the bottle, and you’re ready to spritz in 10 seconds flat. Sound like something you want? Then add their Clean Can Everyday Surface Cleaner Starter Kit to your cart stat.
Safely
This natural cleaning brand, founded by Chrissy Teigen and Kris Jenner, offers everything you need to get a sparkling clean home — sans all the harmful ingredients. The brand believes that plant-powered ingredients can be gentle and efficient enough on all the surfaces of your home while removing bacteria and other grime. Ready to give Safely a chance? Snag this three-piece kit that includes a glass cleaner, a universal cleaner (multi-purpose, and an everyday laundry detergent.
Blueland
Consider this the Instagram star of eco-friendly cleaning brands. As seen on Shark Tank, Blueland has been making waves on social media thanks to its signature reusable bottles that you’ll want to show off on your counters. The lineup includes hand soap, multi-surface spray, bathroom cleaner, and glass and mirror spray. To use, simply add water to the bottle, drop the matching cleaning tablet into the container, and you’ll feel like a scientist at home. You can purchase individually or as a kit ($39 for the one pictured here), and refill tablets start at just $6 for for three.
Cleancult
If you aren’t sure where to start when it comes to natural cleaning, Cleancult has your back. After the founder discovered that none of the ingredients were listed on his laundry detergent, he set out to rethink the way cleaning products are made, and Cleancult was born. Cleancult offers reusable bottles and containers for your cleaning sprays and soaps, so you don’t have to purchase single-use plastic bottles anymore. When you’ve run out of the cleaning product, you can simply purchase refills that come in completely recyclable (and adorable) packaging. All the products are crafted with powerful coconut-based ingredients that know how to do the dirty work for you — minus the harsh chemical smell. You can count on this brand to be clean from start to finish.
ATTITUDE
This affordable, eco-friendly and plant-based brand offers both household and personal care items that are better for the environment and your family. You can shop everything from this hypoallergenic baby bottle dishwashing liquid that tackles milk residue and odors to bulk refills of shampoo and hand soap, which use up to 80 percent less plastic.
Method
Another original in the cleaning-product world, Method is always a brand you can rely on when it comes to safe and powerful cleaning products. You can count on Method for ammonia-free, safe, and biodegradable preservatives, and nose-friendly scents in all their products. Bottom line: if they’re not certain it’s safe, you won’t find it in their products. Plus, they are always featuring artist’s designs on their soap packaging to raise awareness to their work and often have give-back components to benefit organizations in need.
We love stocking up on Method and other household essentials at Target (like an online-online Costco) and Amazon.
Honest Co.
Inspired by her own family, Jessica Alba founded Honest Co. so families like hers could have safe and transparent, yet powerful cleaning products (and beauty products for mom) at home. Made with plant-based ingredients, Honest Co.’s collection specializes in cleaning products that tackle everyday messes families face. You can shop products like hypoallergenic baby laundry detergent or multipurpose wipes that are even safe to use on sensitive baby skin. Every product is made with babies or kids in mind, so you can turn to Honest Co. for just about any family-friendly clean-up conundrum.
Love Home & Planet
If you want to walk into an oasis every time you step into your home, reach for the plant-based products from Love Home & Planet. With dreamy scents infused with notes of mimosa flowers, rose petals, or lavender, these products smell more like your favorite candle than a standard cleaning product. From multipurpose sprays and wipes to laundry detergent and re-wear sprays (so you can put off throwing clothes in the washer after just one or two wears), this brand’s mission is to help show the earth some love while making cleaning a lot more enjoyable. Best of all, these products are cruelty-free and don’t leave behind a potent chemical smell like traditional cleaners.
Mrs. Meyer’s Clean Day
A mainstay in the natural cleaning world, you can always rely on Mrs. Meyer’s Clean Day household cleaners for a fresh, safe clean. The brand is inspired by the founder’s mother, Mrs. Thelma A. Meyer, an Iowa homemaker and mother of nine. When Mrs. Meyer pointed out one day that there were no safe and pleasant-smelling cleaning products on the market, her daughter decided to later start the company and name it in her honor. With scent profiles like honeysuckle, mint, and rainwater, you’ll never get tired of cleaning since you can mix things up. Whether you’re using dish soaps or hand soaps, these products are made with calming essential oils, plant-derived ingredients, and recyclable packaging so you can leave a smaller footprint on the earth.
Better Life
Better Life was started by two dads who realized there were no safe cleaning products to use around their children, so they teamed up and created this kid-safe cleaning brand together. The tub & tile cleaners, multipurpose cleaners, floor cleaners, and more are made without harsh fumes and with natural ingredients but still provide a tough clean that can’t be beat. Plus, the packaging is made using solar energy and recyclable materials, so you can do your part to make the earth a happier place.
Grove Collaborative
A marketplace for all things natural cleaning, Grove Collaborative is a go-to spot when you want to find products that offer a safe, effective clean. The retailer sells top brands such as Mrs. Meyer’s Clean Day and Method for affordable prices, along with their own namesake line that includes reusable bottles and concentrated formulas that are eco-friendly and save space in your cleaning cabinet.
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