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Pride month is here, and you know what that means. Everyone from the dollar store to the pharmacy on the corner is selling merchandise plastered with rainbows and unity slogans, but we all know the truth – buying these products usually doesn’t result in anything being given back to the LGBTQIA+ community. That’s why this year, we searched for brands whose Pride collections actually give back, whether from a portion of their proceeds being given to LGBTQIA+ organizations, or by partnering with queer designers and creators directly.
Of course, one of the best ways to give back to the queer community is by giving to mutual aid groups in your community and other LGBTQIA+ organizations directly. But if you were going to treat yourself to some rainbow merch anyway (or are buying a gift for someone), you might as well go with a company that’s actually going to share some of their profits with the communities they’re reaching out to with Pride merch.
From sparkling jewelry and bountiful bouquets to Apple Watch bands and new shoes, these brands have all of your Pride needs covered.
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TOMS
This year, TOMS has launched a “Unity” collection featuring their signature slip-on shoes, sunglasses, and more. They’ll be donating 1/3 of net profits to grassroots organizations all year long, like the summer camp Brave Trails, which is for LGBTQIA+ youth.
Hedley Bennet Pride Apron
Hedley & Bennett is known for their high-quality aprons, and this year they’ve released The Essential PRIDE Apron to celebrate Pride month. A portion of the proceeds will go to the LA LAGBT Center’s Culinary Arts program.
J. Crew Pride Shirt
J.Crew’s Pride collection this year includes t-shirts and hats perfect for summer. They’re donating 50 percent of proceeds from the collection to PFLAG, the first organization for LGBTQIA+ people, their families, and allies.
Vinebox
Wine is never a bad idea, and when it supports a good cause, we’re buying it immediately. This Pride set from Vinebox includes a collection of expressive vinos to celebrate Pride, and 100 percent of the profits from the first 500 boxes sold will go to the SF LGBT Center.
Reef Cushion Scout Slides
For the third year in a row, Reef is introducing a Pride footwear collection, which includes cozy styles like these rainbow slip-ons. 50 percent of the profits on Reef.com will benefit PFLAG.
Elise Paige Jewelry
20 percent of proceeds from Elise Page Jewelry’s Pride-themed “The Rainbow Collection” will go to The Trevor Project, which is a suicide prevention and crisis intervention service for LGBTQIA+ youth. This rainbow “Love” bracelet would be a really cute gift for a partner or bestie this month.
Fossil
Fossil is donating 100 percent of proceeds from their Pride collection to The Trevor Project this year. That’s pretty awesome. Treat yourself to a new Apple Watch band and know that your money is going to a good cause.
The Bouqs Co.
This floral company has several Pride-themed bouquets this year, including a pretty rose bouquet that features the colors of the Lesbian pride flag. Even better? 20 percent of net profits from the collection will be donated to the Los Angeles LGBT Center.
BURST® Oral Care x Christian Siriano
BURST® Oral Care is partnering with famed fashion designer Christian Siriano to launch a limited-edition box containing expanding floss and a black and rainbow face mask for Pride month. $25,000 of the proceeds will be donated to The Trevor Project.
Nordstrom
This year for Pride, Nordstrom is giving a grant to the Trans Lifeline x FOLX Hormone Replacement Therapy (HRT) Care Fund to support the needs of transgender, nonbinary, and gender nonconforming people seeking hormone care, with 75 percent of funds going to Black and Indigenous people and People of Color. They’re also highlighting brands by LGBTQIA+ designers and creators, like Phluid, and hope to donate a total of $350,000 to the transgender community.
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