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Some of us are blessed with smooth, bouncy strands that require bare-minimum maintenance…and then the rest of us have hair that takes on a life of its own. Frizz, over-processing, oily scalps, limp locks and more daily struggles can only be addressed at the root, and that’s where the best shampoos at Target come into play. The superstore has a top-notch selection of shampoos with just the right ingredient mix to address your issues and restore the health of your hair.
Best Target Shampoo at a Glance
Best for Thinning Hair:OGX Thick Full Biotin Collagen Shampoo, $7
Best for Babies:Johnson’s Baby Shampoo for Delicate Scalp & Skin, $5
Best for Girls: SadieB Adventurer Hydrating Peach Citrus Shampoo, $12
Best for Coarse Hair: SheaMoisture Manuka Honey & Mafura Oil Intensive Hydration Shampoo, $11
Best for Normal Hair:Renpure Plant-Based Shampoo in Rose Water, $14
Best for Dandruff:Head & Shoulders Bare Anti Dandruff Soothing Hydration Shampoo, $10
Best for Fine Hair:Odele Volumizing Shampoo, $12
Buying the right shampoo all comes to down to what it says on the label — and to help decipher the ingredients list, we turned to Sharon Dorram, celebrity colorist and owner of Sharon Dorram Color at Sally Hershberger Salon, who recommends generally seeking out “gentle cleansers that effectively clean the scalp without stripping its natural oils.” Keep an eye out for moisturizing ingredients, too, such as aloe vera, glycerin, coconut oil and argan oil, which add and maintain hydration. “Proteins like keratin and collagen are great for building strength for hair strands while also preventing damage,” adds.
What you should avoid, Dorram warns, are harsh ingredients like sulfates, parabens, fragrances and artificial colors. “These kinds of ingredients can lead to irritation, dryness, redness and even allergic reactions,” she told SheKnows.
Aside from shampoos to suit your particular hair type, you’re probably also choosing formulations for kids, babies and even men, who tend to have their own lathering needs (no, you shouldn’t all be sharing the same shampoo!). “For babies and young children, look for gentle formulations that are designed for their sensitive skin. Tear-free shampoos are also a plus! Look for keywords on the bottles such as hypo-allergenic and fragrance free,” advises Dorran. “For teens, you can begin looking for formulas that maintain hydration and work well with sensitive/acne-prone skin.”
We rounded up 15 of the best Target shampoos for every type of hair and every family member. We factored in formulation: many of these shampoos contain zero sulfates, parabens or any of the icky stuff that strips your hair if its natural sheen. We also considered price and bang for your buck: these Target shampoos start at $3.
Our mission at SheKnows is to empower and inspire women, and we only feature products we think you’ll love as much as we do. Target is a SheKnows sponsor, however, all products in this article were independently selected by our editors. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.
Best Target Shampoo for Thinning Hair
If you’re looking for a shampoo to help with thin or thinning hair, be sure to check out OGX’s Thick & Full + Biotin & Collagen Shampoo. It was made to give you up to 72 hours volume and body, as well as protectio against “excessive loss” of lipids and proteins. Per reviewers, this shampoo is shockingly good and has helped their hair look and feel more plump, full, and overall healthy.
Best Target Shampoo for Babies
When it comes to shampoo for babies, you can’t go wrong with a classic like Johnson’s Baby Shampoo. It was specifically made to effectively clear away dirt and germs, while being gentle on hair and scalp. It also won’t irrirate them if soap happens to get in their eyes.
Best Target Shampoo for Girls
SadieB’s Adventurer Shampoo was made for the aventurous gal who loves climbing mountains and spends a ton of time outdoors. Even if you or the little one in your life doesn’t spend her days having grand adventures, this shampoo was made for anyone who could use that extra bit of cleansing after spending hours outside. Not only that, it smells amazing.
Best Target Shampoo for Teens
This Kristen Ess shampoo is as clean as it gets, devoid of anything that might dry out or irritate your teen’s skin. It also has nourishing ingredients like coconut oil and glycerin to promote shine and silkiness.
Best Target Shampoo for Men
Your guy will go wild for the masculine smell of this shampoo by beloved Target house brand Goodfellow & Co. Hints of mint, cedar and coconut make it almost delicious enough to eat. This formula contains no toxins and specializes in hydration.
Best Target Shampoo for Dry Hair
Constantly battling dry locks? Dorram advises looking for “ultra-hydrating ingredients like shea butter, coconut oil, argan oil, and hyaluronic acid to seal in moisture into the hair.” This Love Beauty and Planet formulation with argan oil also omits drying sulfates, another Dorram recommendation.
Best Target Shampoo for Frizzy Hair
This clean Pantene shampoo gently cleanses your hair without stripping it of its natural oils, keeping the hair shaft silky and smooth and preventing frizz. It has a blend of vitamin B5, plus antioxidants and nutrients from the baobab tree, which is packed with omega-3 fatty acids.
Best Target Shampoo for Coarse Hair
If you’re hair is beynd dry and frizzy and venturing into coarse territory, extreme hydration is necessary. “Look for hydrating ingredients like shea butter and coconut oil to nourish and soften. Avoid drying products such as alcohol or harsh sulfates,” says Dorram. We’re al about this intensive hydration shampoo by Shea Moisture, which uses natural Manuka honey and Mafura oil, as well as Fair Trade Shea Butter, to hydrate and repair.
Best Target Shampoo for Damaged Hair
If your hair has split ends and breakage, try ingredients like keratin and biotin “to strengthen and repair damaged strands,” says Dorram. Hask Keratin Protein Smoothing Shampoo has no sulfates or alcohol “that can further strip and damage hair.” What it does include is nourishing jojoba oil and other nutrients.
Best Target Shampoo for Normal Hair
If you don’t struggle with any hair issues in particular and are just looking for a great go-to formula this plant-based rose water shampoo by Renpure is the winner you’re looking for. It’s for hair in need of a “hydrating cleanse,” and features the enchanting scent of citrus, wild strawberry, and Turkish rose.
Best Target Shampoo for Dandruff
If you’ve ever struggled with dandruff, Head & Shoulders is a go-to. The brand creates some of the most well-known shampoos, conditioners, and treatments for dandruff, so it shouldn’t come as surprise to see we’ve included them on our list of Best Target Shampoos. While the brand has all kinds of options based on your needs, the Bare Soothing Hydration shampoo is the anti-dandruff shampoo for minimalists. It only contains nine ingredients, is free of stuff like silicones and sulfates, and is said to be effective at preventing dandruff.
Best Target Shampoo for Fine Hair
For fine hair, “look for volumizing and strengthening ingredients” and “avoid heavy silicones,” says Dorram. This high-quality shampoo by Odele uses a vegan formula that contains all natural fragrances and none of the toxic stuff that causes buildup and weighs down fine hair. If volume is what you’re after it’s best to go the clean route. “This product is a game changer ” wrote one fan.
Best Target Shampoo for Oily Hair
For oily hair, Dorram recommends “clarifying ingredients such as tea tree oil, salicylic acid, or aloe vera that all work to balance sebum production without stripping the natural oils from the scalp.” We’re on board with another clarfying ingredient: apple cider vinegar. If you’re not yet familiar with the purifying benefits of ACV it’s time to get informed. Let this top-rated shampoo by Aveeno be your introduction. The brand, known for its soothing formulas, has included similar properties in this shampoo for calming your scalp and regulating oil production.
Best Shampoo for Color-Treated Hair
If you’re hair is dyed or highlighted, look for “color-safe formulas with antioxidants and gentle cleansers…to preserve color and stave off fading,” says Dorram. “Avoid sulfates that can strip color.” Noted!
Best Target Shampoo for a Long-Lasting Scent
Blake Brown by Blake Lively is a new affordable hair care line that you can shop at Target. It features shampoos and hair masks formulated to help soften, smooth, and strengthen hair. One thing shoppers adore about the shampoo is its scent, which many say lasts for days. The Sandalwood Vanille features notes of vanilla, dry amber, vetviver, and sandalwood.
Best Target Shampoo that Gently Cleanses
If you are looking for a luxurious shampoo that gently cleanses strands, consider Saltair’s Moisture Bound Hydrating Shampoo. It’s packed with monoi oil, pequi oil, and Abyssinian oil, which replenishes essential hydration without weighing it down. It adds scents of rose, jasmine petals and notes of sandalwood to hair that lingers all day.
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