17 NYX Products That Shoppers Swear Are Lookalikes for Premium Brands’ Bestsellers

NYX Ultimate Shadow Palette VS tarte Tartelette In Bloom Clay Eyeshadow Palette

A good neutral eyeshadow palette is everything in a makeup routine, and while there are so many out there, many are flocking to buy the NYX Ultimate Shadow Palette, which is only $20. Not only do people adore it for the creamy, pigmented shades in the 16-shade palette, but many compare it to the bestselling tarte Tartelette In Bloom Clay Eyeshadow Palette, which retails for $47.

One shopper said, “I am no make up professional. With that said, I find these blend well. I feel as well as my old go-to Tarte Tartelette cool tones. That being a $45.00+ pallette, this is what sparked my search for more affordable decent make up. Saving money is pretty important to me these days.”

NYX Fat Oil Slick Click VS tarte Maracuja Juicy Lip Plump

As soon as the $11 NYX Fat Oil Slick Click came out, everyone noticed how, in both appearance and formula, it was a dead-ringer for the $26 tarte Maracuja Juicy Lip Plump.

The NYX Fat Oil Slick Click is a lipstick and lip balm hybrid that delivers 12 hours of color and hydration. Plus, it contains avocado, cloudberry, and raspberry oils for that juicy effect.

And shoppers adore the NYX one, with one saying, “This lippie really is everything it’s described as- lightweight, buildable, and pigmented. I purchased this, used it, then immediately purchased 3 more shades. Very comparable to the Tarte lip balm. I have both and reach for this one more tbh.”

NYX Fat Oil Lip Drip VS Dior Addict Lip Glow Oil

A $40 lip oil or a $9 lip oil that shoppers say is virtually the same? As you can imagine, many shoppers are opting for the $9 NYX Fat Oil Lip Drip, which is a long-lasting, protective tinted lip oil that both conditions and glosses up the lips. 

Now, makeup artist @muaalessandro shared a side-by-side comparison on his lips, showing they’re virtually the same on the lips. Along with that, shopper adore it so much. “I have Fenty Cherry Treat, a lip oil from Dior, and several other brands that were $20 or more…and the NYX Fat Oil is better! Same consistency as the others, but a little more color, which is a good thing. About as long lasting as any other thick lipgloss. It’s always awesome to find a less expensive dupe for the high end products I like,” one Amazon shopper said.

NYX Fat Oil Lip Drip VS Clarins Lip Comfort Oil

Another expensive lip oil the NYX Fat Oil Lip Drip has been compared to is the $30 Clarins Lip Comfort Oil, with shoppers praising the $9 NYX one for being just as hydrating and colorful.

TikToker @jessiscg shared a video comparing the two lip oils, showing how they look almost exactly the same on the lips compared to one another.

“I usually use Clarins lip oil so I decided to try this one and wow what a surprise! Non-sticky superb color that holds well is more opaque than that of Clarins so stays in place much longer moisturizes the lips very well so it is surprising for me a very nice discovery that will now replace the other brand at a much more reasonable price…” one shopper gleefully said.

NYX Born to Glow! Bronzing Illuminator VS Drunk Elephant D-Bronzi Anti-Pollution Sunshine Serum Drops

While it seems like everyone and their mothers want the $38 Drunk Elephant D-Bronzi Anti-Pollution Sunshine Serum Drops, many are now opting for the more gentle, $8 lookalike: The NYX Born to Glow! Bronzing Illuminator, an illuminating cream bronzer that gives you a healthy glow.

TikToker @katariinv showed viewers how it looks stunningly similar to the Drunk Elephants one.

“I apply it together with the primer to tan my face and leave it with more shine before putting on makeup. It looks a lot like the famous drops from Drunk Elephant…,” one shopper explained.

NYX Cosmetics Studio Finishing Translucent Finish VS Laura Mercier Translucent Loose Setting Powder

A good finishing powder is a game-changer, and many are stuck between two: the $12 NYX Cosmetics Studio Finishing Translucent Finish or the $47 Laura Mercier Translucent Loose Setting Powder. However, more and more shoppers are opting for the $12 NYX one because of the price; it’s the go-to for absorbing oil and blurring the skin.

One shopper said, “I really love this powder. feels almost cool on my skin, sets my makeup perfectly and I’ve switched to this over the laura mercier one I used to use.”

NYX HD Studio Photogenic Concealer Wand VS Estée Lauder Double Wear Concealer

The bestselling NYX HD Studio Photogenic Concealer Wand, with well over 80,000 reviews on Amazon, is said to be a $6 alternative to the $32 Estée Lauder Double Wear concealer. While both are creamy and blendable, and are able to cover imperfections on the skin, shoppers say you can’t beat the low price tag of the NYX one.

“Looking for an alternative to Estée Lauder Double Wear which is just too expensive now, I came across NYX…End result: This is better than Double Wear. Never thought I’d type that but there we have it. It stays in place far better and gives an even coverage,” one shopper said on Amazon.

NYX Bare With Me Concealer Serum VS Nars Radiant Concealer

To get that radiant glow, people have been opting for the serum-filled, $10 NYX Bare With Me Concealer Serum, even over their go-to: the $32 Nars Radiant Concealer.

Don’t believe us? One Amazon shopper said, “ive tried expensive trendy concealers like nars and they all crease on me or look cakey. this is simply the best concealer and the price is unbeatable for what you get. it blends beautifully and seamlessly and it does not crease and lasts sooo long.”

Another added, “I’ve tried everything from NARS to Tarte Shape Tape. This concealer is the BEST OUT THERE. Bar-none. I will never get anything else. Amazing!”

NYX Makeup Setting Spray VS URBAN DECAY All Nighter All Skin Spray

There’s a reason why the $10 NYX Makeup Setting Spray has over 100,000 reviews on Amazon, and why shoppers opt for it over the $36 URBAN DECAY All Nighter All Skin Spray. The NYX spray is a smudge-proof, mattifying, transfer-proof, and long-lasting spray that can make your makeup last up to 16 hours.

TikToker @iamjoellen compared the two, with the NYX one winning because it’s “more than half the cost and it works just as well.”

And an Amazon shopper said, “This stuff is amazing. It melts all your makeup together and leaves it in place. I’ve tried the whole Urban decay craze and I didn’t really care for it. I’ve tried the ruby kisses. I’ve tried elf. I’ve tried Laura Geller spackle spray. This one has been the best out of all of them. This is my go-to and will continue to be.”

NYX Nude Beige Lip Liner VS Makeup Forever Endless Cacao Lip Liner

Either a $5 lip liner, or a $24 lip liner: both of which are the same color? That’s what people have figured out with the NYX Nude Beige Lip Liner and the Makeup Forever Endless Cacao Lip Liner; and people are swarming to NYX. It’s a long-lasting lip pencil that resists bleeding and helps you contour your lips easily with the shade.

TikToker @emily_jimison showed the similarities, and how they looked the same on the lips!

NYX The Brow Glue VS Glossier Boy Brow

So, the NYX The Brow Glue is $10 and the Glossier Boy Brow is $22; but both are beloved for making brows look amazing, thick, and unmoveable.

The price is quite tempting for the NYX one, but not only that, it was made with a 16 hour extreme hold to keep your brows in place; and people are saving money by opting for this over Glossier.

“This is my new staple eyebrow gel! My brows stay in place all day better than my Glossier Boy Brow that I was using before! It makes my brow hairs look thicker too 🥰,” one shopper said.

NYX Lip Lingerie XXL Matte Liquid Lipstick VS Kylie Cosmetics Matte Liquid Lipstick

Battle of the matte liquid lipsticks! Shoppers adore these two: the $10 NYX Lip Lingerie XXL Matte Liquid Lipstick and the $21 Kylie Cosmetics Matte Liquid Lipstick. While both have incredible staying power and an array of colors, shoppers say they’re opting for the NYX one because it’s half the price and lasts even longer.

“I have been wearing Kylie Cosmetics matte liquid lipstick for years and it’s the only lipstick I would wear. However, I just couldn’t keep paying the $17 (+shipping) price for it anymore and have tried dozens of different kinds for the past year looking to find something similar,” one shopper said. “THIS IS IT!! It is JUST LIKE her formula except less drying (so even better!) and without the hefty pricetag.”

NYX Butter Gloss VS Fenty Gloss Bomb Lip Luminizer

The NYX Butter Gloss is $6, and the Fenty Gloss Bomb Lip Luminizer IS $21; and shoppers say they look eerily the same on the lips. (People also love the NYX Butter Gloss is a soft, buildable tinted lip gloss that makes lips feel and look amazing).

TikToker @ohthatsdivine shared her thoughts on it, showing how the two products look exactly the same side-by-side.

NYX Butter Gloss VS Summer Fridays Lip Butter Balm

Another lookalike people compare the $6 NYX Butter Gloss to is the $24 Summer Fridays Lip Butter Balm. One TikToker by the tag name of @shannonkardassh made a video showing how the NYX one is a cheaper alternative to the Summer Fridays Lip Butter Balm.

NYX Color Correcting Concealer Palette VS MAC Correct and Conceal Palette

Sometimes, one concealer doesn’t cut it, and that’s when you need a cream palette to help conceal, contour, and correct to your heart’s content. But buying a bunch of concealers isn’t economical, so people have been opting for palettes like the $12 NYX Color Correcting Concealer Palette and the $40 MAC Correct and Conceal Palette; which shoppers say is virtually the same, but with wildly different price tags.

“This is a great alternative to the Mac correct & conceal palette. I picked it up for $10, and decided to save the rest of my $40 Mac palette for special occasions. This one is very, very close in color and finish…” one shopper said.

NYX Sweet Cheeks Soft Cheek Tint VS Rare Beauty by Selena Gomez Soft Pinch Liquid Blush

While everyone seems to have the $24 Rare Beauty by Selena Gomez Soft Pinch Liquid Blush, many shoppers are loving the $9 NYX Sweet Cheeks Soft Cheek Tint. Not only are the colors so similar, but the cheek tints from NYX have universally flattering shades, staying power, and oh yeah, that insanely low price tag.

TikToker @kalevine_ shared a video on how the two cream blushes are “identical” to one another on the skin.

NYX Studio Perfect Primer VS Smashbox Photo Finish Correct Anti-Redness Makeup Primer

To not prime? That’s a crime, and to spend a wild amount on a primer is a crime to your wallet. Many shoppers agree with this mindset, and instead of buying the $42 Smashbox Photo Finish Correct Anti-Redness Makeup Primer, they’re buying the $13 NYX Studio Perfect Primer.

The NYX primer is a color-correcting liquid primer that neutralizes redness and irritation, and it’s pretty unbeatable at that price.

One shopper said, “I’m a makeup lover and I’ve tried many many brands of primers. I have a few favorites but Smashbox Photofinish primer was, hands down, my #1 go to. I was running low and didn’t want to spend 60 bucks… and this was the top recommendation. I don’t want to over sell it but, I’m not going back to smashbox. This was definately worth the hype.”