The Best New Items From Chip & Joanna Gaines’ Hearth & Hand Line

Good news, Magnolia Farm fans: Chip and Joanna Gaines’ latest collection, Hearth & Hand with Magnolia, hit Target stores on Sunday, and — brace yourselves — because the new items are amazing.

Of course, the line isn’t new. The Target exclusive was originally announced in September 2017 and launched in November 2017. However, several items, over 50 new items to be exact, were released this past weekend — giving you the perfect excuse to update your bedroom, bathroom, living room, home office and/or your kitchen.

So, what’s the theme this season? Well, farmhouse chic is still in. Obviously. But the fall collection features deep hues — think amber, denim, gray and other warm tones — and plaid. Lots and lots of plaid.

Prices for the new items range from $3.99 for a kitchen towel to $59.99 for an ottoman pouf, but the good news that most items cost $25 or less.