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However you nourish your baby — breast, bottle, or both — fed is best. If you opt for formula though, perhaps you’ve been scanning the grocery store shelves for a whole milk option. Well, do I have good news for you. Bobbie, the mom-founded formula company, has spent the last three years developing a whole milk recipe that’s inspired by breastmilk and it’s finally here. It’s a formula that you, your baby, and your budget will love.
“There is no simple whole milk infant formula made here in the US — until now — and we’re excited to offer this to parents who want whole milk, want to support a US company, and want it at an affordable price,” says Mallory Whitmore, Bobbie’s Education Lead.
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Bobbie Whole Milk Infant Formula
Their brand new Bobbie Whole Milk Infant Formula uses a variety of organic ingredients that are gentle on your baby’s tummy all while encouraging healthy growth and development. Bobbie’s protein blend, with grass-fed whole milk as the base, features a 60:40 whey-to-casein ratio, just like mature breast milk. The result? A creamier taste your baby will love, with easy digestion that leads to soft poops.
What Bobbie’s Whole Milk Infant Formula doesn’t include is just as important. You won’t find any synthetic ingredients that can disrupt national gut growth — no GMOs, no corn syrup or maltodextrin, no fillers, no hexane-extracted plant-based oils, no persistent pesticide residues, and, as Whitmore says, “No junk!”
“Our new whole milk formula meets the gold standard of our Bobbie Product Promise just like the rest of our product suite, with high-quality ingredients and a simple, trusted recipe, containing everything a baby needs and nothing they don’t,” Whitmore says.
There’s no going wrong with any of Bobbie’s formulas, but if you’re comparison shopping, Whitmore recommends evaluating your priorities to narrow down the best fit for you and your baby.
Whitmore breaks down the options this way: “Is USDA/EU organic most important to the parent? Our Bobbie Organic formula is a great choice. Is whole milk (which contains MFGM) most important? Bobbie Whole Milk formula may be the right choice. Does the parent want a formula they can subscribe to online and pick up in retail if needed? Bobbie Organic is the way to go. Does the parent want a formula with a more accessible cost per ounce? Bobbie Whole Milk formula is the ticket. And, of course, we have Bobbie Gentle, which is made with a partially hydrolyzed protein and is for fussy feeders who need a tolerance formula.”
At $23 per can, Bobbie Whole Milk Infant Formula is an affordable option that’s appropriate for most healthy, term infants. (Of course, check with your pediatrician if you have any questions.) Plus, for a limited time you can purchase one can and receive another one free!
The new formula is soldexclusively on hibobbie.com for now, but watch for it to be on Amazon soon and Target shelves in March. Another perk: if you choose to subscribe, not only will you receive free shipping and 10 percent, but you’re also locked into that price — no inflation! — for your baby’s entire feeding journey.
Raise a baby bottle to that!
Before you go, check out our slideshow below:
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