An Adorable Winter-Themed Pikachu Squishmallow Just Dropped at Target (& At the Lowest Price You’ll Find Online)

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Calling all Pokémon trainers, we just spotted an adorable new Pikachu out in the wild — and he’s wearing a winter hat! If you’ve got a big Pokémon fan in your life (or you just all all things Squishmallows), you need to grab this newly dropped winter-themed Pikachu Squishmallow at Target. Like the Squishmallows you’ve come to know and love, this is super soft, super cuddly, and super plush. It’s just the kind of thing you’d want to snuggle up to during this time of year.

It’s a large-sized Squishmallow that’s said to be about 14 inches tall, however, numerous shoppers say it’s a lot bigger and much closer to about 20 inches. Given how epically huge “20-inch” Squishmallows are in person (our shopping editor has a couple and is still shocked by their size), we don’t doubt that these are much larger in size.

Now, these are newly released and just dropped at Target for $25, which is typically how much character Squishmallows cost across multiple retailers. With that said, we’ve already seen resellers try to sell this for double the price. So, if this super cute winter Pikachu plush is something you want to add to your collection, you gotta catch ’em before he sells out.

Although this adorable plushie just landed at Target, it’s already getting a ton of love from shoppers. “Adorable and super soft!” wrote one reviewer. “This is the cutest Squishmallow. It’s so soft and a bigger size than I was expecting. It’s perfect and super snuggly. My 6-year-old put it on his Christmas list and he definitely won’t be disappointed!”

They’re not the only one who mentioned this Squishmallow being much bigger than 14 inches. “This large Pikachu Squishmallow is soft, like all the others you’ve come to know and love. The winter hat is a cute addition for the holiday theme. It measures about 20 inches in height. The size makes it a good size for big kids and adults, or a fun giant size for the little kids.”

Another reviewer loved the quality writing, “Super adorable stuffed animal or throw pillow for kids bedroom. Extremely soft and snuggly. Colors are vibrant. Also, the pillow was quite a bit bigger than I had even imagined. Love this!”

Given Pikachu’s popularity among kids and adults, and the fact that’s so, so, so cute in this winter hat, we wouldn’t be surprised if this sold out fast. When that happens, you’ll be stuck with only resell options that may charge double (or more!). So, don’t hesitate to bring him home today, along with one of Target’s other holiday and winter offerings. Check out some of Target’s other newly dropped Squshmallows below.

In addition to all the cute Squishmallows above, select plushies are on sale during Target’s early Black Friday deals event. If you want to save some money on your holiday shopping, check out our roundup on the best Squishmallow Black Friday deals of 2024, which include options from Target.

Before you go, check out our top foolproof holiday gifts for absolutely everyone on your list: