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Model, media personality, and new mom Sofia Richie Grainge is adding another title to her resume: Fashion designer. The multihyphenate just launched a kidswear line on Amazon, and it’s clear she has a go-to style. When Richie and her husband Elliot Grainge welcomed their daughter in the spring, they gave their little munchkin a “quiet luxury” name and haven’t looked back.
Not quite sure what “quiet luxury” means? It has a bit of an elusive je ne sais quoi. Think: Understated yet elevated. Think: Simple yet chic. Think: An air of old money. Think: The adorable baby name “Eloise Samantha Grainge.” Or think: Richie’s new collection that was “inspired by [her] own experience as a mom.” The timeless and elegant styles (even for pajamas and casualwear!) drip quiet luxury.
“I wanted to create pieces that felt classic, timeless and easy to reach for,” the proud mom wrote on Instagram when launching the collection. ” I hope you love them all as much as Eloise and I do 🌻”
To say that followers are loving these pieces would be a massive understatement. They’ve been out for less than 24 hours and are already selling out. “I bought everything 🥺 cutest,” one follower said. Another added, “Love your style! Classic and elegant.”
Toddlers and Baby Girls’ Wool Blend Coat
Sizes: 12M – 4T
Colors: Beige (pictured), Light Camel, Pink
This too-cute wool coat looks like it came straight out of Samantha Parkington’s closet. And we mean that in the best way.
Toddlers and Baby Girls’ Midweight Field Jacket with Ruffle
Sizes: 12M – 4T
Colors: Pink (pictured), Ivory, Butter Yellow, Blue Ivory Delicate Floral
Chunky outer pockets are having AMoment, but the clean lines and light ruffle on this midweight jacket mean the classic design will hold up well after that Moment passes.
Unisex Toddlers and Babies’ Peter Pan Collar Sweater Jacket
Sizes: 0-3M – 4T
Colors: Pale Blue (pictured), Ivory, Butter Yellow, Light Pink
This Peter Pan sweater is also giving Peter Rabbit vibes and the classic storybook character screams quiet luxury. There’s no wonder it’s already a bestseller.
Toddlers and Baby Girls’ Longsleeve Corduroy Dress
Sizes: 0-3M – 4T
Colors: Butter Yellow (pictured), Light Pink, Navy
How stinkin’ cute is this corduroy dress? The subtle ruffles and sweet pastels are just irresistible. And at just $25, it’s nice to see that quiet luxury can come with a quiet price tag.
Now our attention is turned to the follower who made the most important point of all: “OK this but for adults.” Because we would love to see an expanded Mommy and Me collection.
Love dressing your kid like a tiny hipster? Check out these brands for the best fashion-forward threads.
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