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February is a month to celebrate Black History, and it’s also a chance to support Black-owned and founded businesses. Even though the month is dedicated to supporting diversity, it should be a priority year-round. As we move through the month, get to know more brands to shop from. Today, we’re taking a look at the best black-owned baby and kid brands at Target that you can support when you stroll through the aisles.
Each Black-owned brand at Target has a story, whether it came from the need to add representation to our kids’ dolls, or a desire to fill the beauty space with products crafted for melanin-rich skin. No matter the reason, these brands have some impressive offerings that you’ll want to add to your cart immediately. If you’re looking to add some new skincare picks for your child, don’t miss out on Alaffia — a skincare brand that crafts each product with fair trade ingredients. And when it comes to toys, you have to consider Upbounders by Little Likes Kids.
We could go on and on about all of the Black-owned companies we love at Target, but to save you time, keep scrolling ahead to see our list ahead.
Alaffia
Alaffia is a Black-owned skincare brand available at Target that offers gentle and natural ingredients, suitable for all skin types. Each formula is free from synthetic fragrances, parabens, phthalates, and sulfates. And aside from its impressive ingredients, the brand also has a notable mission “to alleviate poverty and advance gender equality in West Africa through the fair trade of indigenous ingredients found in every one of its beauty and personal care products,” Alaffia said.
Proudly
Founded by Gabrielle Union and Dwyane Wade, Proudly has products that you can feel safe using on your baby’s skin. The brand caters to melanin-rich skin, but its skincare and diapering products are suitable for all. Planning to shop the collection? Make sure to grab the best-selling Soothing Baby Diaper Rash Cream and the Gentle Touch Baby Wipes.
Little Muffincakes
Little Muffincakes believes that “representation from birth matters.” The brand strives to show the beauty in diversity through all of its products. Speaking of products, you can shop burp clothes, swaddles, and lovies like this Zhara one at Target.
Stina & Mae
For the softest organic baby blankets, bibs, and swaddles, you have to checkout out Stina & Mae at Target. The Black-owned and founded brand was established by Mishell, a former fashion journalist and mom who felt the need to create products to make changing her son in public easier. That’s when her first product, the Safi changing pad, was born. It eliminated having to lay the baby on dirty changing stations. Now, you can fill your cart with blankets and more from Target.
Pretty Please Teethers
Pretty pacifiers are a must-have on any baby registry, and if you haven’t found ones you like, then Pretty Please Teethers has you covered —the pacifiers have a rounded silicone bulb design nipple that supports little ones from zero to 12 months.
Brown Toy Box
Brown Toy Box is “centering play to disrupt generational poverty by normalizing Black excellence, cultivating curiosity, and building 21st-century skills to create pathways to prosperous careers and expand Black children’s ideas for the possibilities for their lives,” the brand’s website stated. And now, Brown Toy Box is readily available on shelves at Target. You will find STEAM kits focusing on astronomy, coding, museum arts, and marine biology, to name a few.
Upbounders by Little Likes Kids
This Black-owned brand at Target creates award-winning puzzles and games for kids six and under. Upbounders by Little Likes Kids believes in showing cultural and ethnic differences accurately, which is seen in their toys. We can’t get enough of this camping memory game that comes with 24 pairs of cards that your little ones will enjoy matching together. You can also snag a fun puzzle to add to your cart.
Surprise Powerz
Surprise Powerz helps to spark imagination and keep the magic of playtime alive. As you shop, you can browse play dolls dressed in STEAM-focused outfits like an astronaut suit, doctor gear, and a coder outfit.
Harperlman
Harperiman is an excellent Black-owned brand to turn to if you want hand-crafted dolls for your little ones. The dolls are ethnically focused and have linen fabric that is durable and beautiful. Right now, Target is selling 13 options, including this Ashton doll, which is too cute to pass up.
Naturalistas
Naturalistas’ founder Deedee Wright-Ward wanted to create a line of natural hair fashion dolls that celebrates coily, curly, and naturally textured hair, which makes it easy for girls with those same hair types to relate to.
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