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It’s no secret that Target has some of the best options when you’re looking for alternatives to brand names. The retailer not only has picks that are very similar to the originals you’ve been eyeing, but they can also save you money. If you’ve been seeking an American Girl Doll ahead of the holiday season, stop what you’re doing because Target’s version offers some of the same great features — and prices start at only $26, with some going for even less with select items on sale for 20% off this week.
Our Generation Dolls make an affordable option to other picks on the market. Since you can pick them up at Target, you can score the already cost-effective dolls at discounts with promotional codes and points if you’re a Target Circle member. And aside from their accessible cost, the dolls still have some of the same features that American Girl offers. For instance, your little one can select a doll that resembles them or find one with accessories they love — an affordable, customizable experience. From a house for the doll’s pup to a comfy bunk bed, there is no shortage of accessories you can gift along with the dolls. And the best part is, they’re all on sale.
Ahead, see why shoppers gravitate towards the Our Generation Dolls for their kids. And with the holidays right around the corner, the Our Generation Dolls won’t be in stock for too long. It’s the best time to add one (or two) to your cart while you can — especially since these are all on sale.
Our Generation Coco Posable 18″ Baking Doll & Storybook
Target shoppers raved over how many doll options there were to choose from, so you can gift your little one with a doll they can actually relate to.
“I bought this about a month ago and my 10 year old daughter plays with it everyday,” one Target shopper wrote in a five-star review. “She loves brushing her hair and all of the accessories that comes with the doll. She also loved the book and how it explained the purpose of the doll. I love Our Generation dolls.”
“This is a very cute doll with freckles and very soft hair,” another shopper shared. “There is a small tint of red in the dark hair which makes the doll stand out. She comes with a cute storybook that’s an entertaining story with cute illustrations. The shoes look like little chocolate candies. This doll is a must for any little girl or adult doll collector.”
Our Generation Ember & Elsie 18″ Doll & Pet Set
“Purchased as a gift for a five-year-old,” an impressed reviewer said. “OG dolls are a great alternative to AG at a fraction of the cost. Plus, this set came with accessories! OG dolls are great quality and have held up to my two-year-old’s knocking around.”
“Such a cute doll and very well made,” another satisfied shopper shared. “My daughter choose this as a reward she was given. It goes everywhere with her, easily wipes clean, and the hair doesn’t get too messy. All limps are still in tact and it’s so similar to her real American Girl doll which was over $100 — definitely buy this instead. You will have more money for accessories which are a must.”
Our Generation Riya 18″ Fashion Doll
“It’s a perfect doll to add to your collection,” a final fan wrote. “She is super cute, with silk smooth hair and comes with a beautiful dress, headband, and shoes! I was very excited to buy her and cannot wait to get more clothes and accessories from the Our Generation doll line soon!”
Our Generation Dreams for Two Pink Bunk Beds Accessory Set for 18″ Dolls
Our Generation also has adorable accessories, play sets, and doll furniture on sale this week too! Shoppers are loving this pretty-in-pink bunk bed for dolls. “Absolutely the cutest doll bed out there,” one reviewer exclaimed. “It’s super easy to put together, nice solid construction, heavy duty plastic pieces that snap together easily! Love Love Love!”
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