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This Iconic Target-Themed Pacifier Is ‘Perfect For A Target Fan’ — & No Wonder It Sells Out So Fast

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You can now start ’em even younger, folks! If you’re trying to raise a little Target lover (right on!), you no longer have to wait until they’re at the age where they can appreciate the Target shopping cart or viral Target Barbie doll. That love can start in infancy with the beloved retailer’s latest release.

Target teamed up with WubbaNub — an iconic pacifier brand loved by the likes of Sterling Mahomes, who famously rocked one at the 2023 Super Bowl — to make a paci that features Target’s famed mascot, Bullseye. YUP! The pacifier has a little bull terrier stuffed animal on the end. How cute!

It’s currently sold exclusively on Target.com and we’re not surprised it’s been flying off the virtual shelves. The Target fan base is [appropriately] committed.

WubbaNub Pacifier – Bullseye

If you’re not familiar with WubbaNub, they’re known for making pacifiers that have different loveys on the end. Of course, we’re obsessed with Bullseye and Sterling loved the cow, but there are a plethora of other little stuffed animals to choose from.


Not only is this super fun and entertaining for kids, but WubbaNub pacifiers are also specifically designed so they aren’t lost. Think about it: Babies are less inclined to spit out or drop their new plush buddy. And while standard pacifiers get sucked into the diaper bag vortex — never to be seen or heard from again — it’s easy to spot and grab a WubbaNub.

Plus, the Bullseye WubbaNub is BPA-free, is hand or machine-washable, and was an instant hit among shoppers who said it’s as cute as it is practical. “Yay Target!” one person said. “Very cute, perfect for a Target fan.” “I bought this for my new baby,” another wrote. “Can’t wait til she’s here and she can use this! I love Target!”

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