Amazon Prime Day Is Almost Here — These Are the Exclusives You Can Shop for Kids & Babies Now

Amazon Prime Day is nearly here, which means we know some things. Namely, this year Prime “Day” is actually 48 hours of discounts exclusive to Prime members. (I guess Prime Days just doesn’t have the same ring to it.) But we’re still waiting on what, exactly, the best deals will be. Like in years past, Amazon is teasing the shopping holiday by offering early deals primarily on their own family of brands. While there’s never a bad excuse to stock up on baby wipes and sunscreen, the more exciting deals are still to come.

If you’re ready to start shopping now, however, there’s one early Prime Day feature that’s more interesting than home essentials. The shopping holiday now features Prime Day Launch, an opportunity for Prime members to have early access to new products for a limited time. While these aren’t deals, there are still some exciting offerings, like , a collaboration with Hanna Andersson that is value-priced and still 100% organic cotton. Other brands with Launch offerings include Pinkfong, How To Train Your Dragon, and Jojo Siwa. In other words, something for every age — and even some fun beauty launches for older kids and parents to take advantage of.

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