Ever since Jessica Alba began Honest Company, we have kind of been longing to see the same adorable prints that adorn the diapers to be available on something a little more lasting (and less, er, poopy). At last, our wish has been granted. On Thursday night, Alba announced the launch of Honest Baby Clothing on her Instagram.
“Ahh, it’s finally here!” Alba wrote, captioning a photo of son Hayes wrapped in one of the company’s new organic cotton towels. “I am SO happy to announce that we are launching Honest Baby — a collection of safe, functional and adorable baby clothes and accessories made with the same high Honest standards you know and love.”
The baby clothing, pajamas, blankets, towels, and sheets all come in some seriously gorgeous prints — nothing too cutesy or commercial, because for real, babies that age do not care about cartoon characters yet, so you may as well appeal to their parents. But more important, they’re all made with organic cotton, so they’re kind to babies and the environment.
“This concept has been a dream of mine since I founded @honest 8 years, ago and I couldn’t be more thrilled to see it come to life,” Alba continued. “Crafted from super soft, sustainably sourced and 100% organic cotton certified by GOTS, the line has everything you would want for your babe’s delicate skin and for a safe night’s sleep 🙌🏼 Can’t wait to see all your little loved ones rockin’ Honest Baby!”
Here are some of our favorites from the collection.
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Rainbow Stripe Organic Cotton Flutter Sleeve Coverall
This striped one-piece might have you mistaking your baby for a scrumptious piece of candy. Do not eat the baby.
Watercolor World Organic Cotton Snap-Shoulder Coverall
While we don’t subscribe to color-coding our babies, it is so refreshing to see something that would suit a baby boy that has nothing to do with trucks, sports, or dinosaurs. Those extra snaps at the shoulder help getting it over baby’s head just a bit easier.
Pattern Play Organic Cotton Reversible Hoodie
The hieroglyph-like black-and-white print on one side of this hoodie is something we’d like to order for ourselves, ASAP. This hoodie is all cotton, making it a great layer for summer.
Tossed Skulls 3-Piece Organic Cotton Hooded Towel Set
Not every baby can pull off a skull print — nor does every parent enjoy that tough-guy look. But we can picture quite a few of our friends putting one of everything on their baby shower registry.
Pattern Play Organic Cotton Quilted Blanket
These are going to be ideal for tummy time on the lawn or the living room floor. There are also crib sheets, changing pads, liners, and swaddle blankets.
Watercolor World 2-Pack Organic Cotton Snug-Fit Footed Pajamas
Some of the pajamas from the new collection go up to size 24m, so your toddlers can snuggle in style too.
Rose Blossom/Love Dot Organic Cotton Sleeper Gowns
Babies don’t always smell like roses, but we’d take a bundle in one of these over a bouquet any day. The elastic at the end of the gowns means baby gets a bit of breeze without being able to kick this off.
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