Rihanna is once again reminding the world that she’s turned maternity fashion on its head with a stunning new campaign for Louis Vuitton.
The 35-year-old starred in a video and collection of photos for the fashion house’s new menswear line designed by Pharrell Williams. Images from the campaign were released on June 26, and they show a breathtaking pregnant Rihanna modeling a variety of coats and handbags from Louis Vuitton’s Spring-Summer 2024 men’s collection, with her bump front and center. The “Love on the Brain” singer is not only redefining pregnancy style with the stunning campaign, but is also rewriting the narrative about fashion and gender by starring as the face of a collection designed for men. We’ve said it before and we’ll say it many times over: Rihanna is an absolute icon.
Shared on its Instagram, Louis Vuitton shot a video of the award-winning musician navigating a New York City street in multiple pieces from Williams’ collection. “Conjuring the bustling energy of Canal Street in New York, Rihanna embodies the trailblazing vision of Pharrell Williams’ debut collection with a new rendition of the emblematic Speedy,” the brand wrote alongside the short video.
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Fans ate it up, with one writing in the comments, “A pregnant Rihanna in menswear for the LV spring summer men’s collection! It could only be her.” Another expressed a similar sentiment with, “So here for a Black pregnant woman modeling a menswear collection 🫶🏽” — it’s a powerful moment indeed.
Bumpin’ Down the Street
One campaign photo shows the soon-to-be mom of two walking down a city sidewalk with a coffee cup in one hand and a handful of bright LV bags in the other. Two more purses dangle from her arm, and her round baby bump peeks out of a black coat that’s buttoned at the bust to show off her pregnancy curves.
Looking Flawlessly Chic
Additional photos show Rihanna standing in Canal Street at night — she wears a black and red checkered coat and holds several canary yellow Speedy bags. See the released shots HERE.
Trailblazing Her Own Path
Since becoming pregnant with her eldest son, RZA, and again with her second child with A$AP Rocky, Rihanna has unapologetically created her own rules for maternity fashion. She told Entertainment Tonight at her first red carpet event since announcing Baby No. 1, “Fashion is one of my favorite things, so, you know, we’re defying what it even means to be pregnant and maternal.”
We’ve seen a number of jaw-droppingly iconic pregnancy looks from the Fenty empress, and we’ll keep lapping them up as long as we can — and so will the world’s most prestigious fashion brands, if Louis Vuitton is any indication.
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