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‘Old Money’ Aesthetic: Kids’ Clothes Edition

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There’s a line in Ann-Marie MacDonald’s novel Fall On Your Knees that says, in reference to a character’s clothes, “Nothing showy, all quality, like a real-life princess.” And that, in a nutshell, sums up the “old money” or “quiet luxury” aesthetic that’s gone viral on TikTok … and, really, every other social media outlet. Old money doesn’t boast flashy labels; instead, it’s comprised of classic, tailored, high-quality pieces with a timeless, sophisticated style. And if you’re into looking like you’re from a trust fund family, you probably want your kids to look the same — which is why we’ve curated this roundup of old money kids’ clothes.

The clothes that embody this aesthetic are often in neutral colors, made with natural fabrics — no trendy silhouettes or bright hues here (sorry, Barbiecore fans). There are no eye-catching accessories, either; everything is understated and simple, emphasizing subtle elegance instead of glittering opulence.

Don’t get us wrong: there’s still a place in every kid’s wardrobe for cartoon-character T-shirts and those elastic-waist pull-on pants that make getting dressed infinitely easier. Admittedly, old money kids’ clothes aren’t exactly the best options for down-and-dirty play. But for a special occasion — or if you just want the fam to look a little more refined — these pieces are perfection.

Best of all, you don’t have to have old money to nail old money. While true old money wardrobe staples are often luxury splurges that can be used for years (after all, classics never go out of style!), we know that kids’ clothes are a different story since they grow out of them in five minutes. So the pieces we’ve curated will make your kids look like a million bucks without breaking the bank.

Below, check out our favorite picks for the old money kids’ clothes that you can add to your kid’s closet — even without a trust fund.

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