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There seems to be an unwritten rule that the moment you bring a tiny, innocent human into the world, you start scrutinizing everything in your surrounding environs. Items that once passed muster for you without a second thought are suddenly the worst possible idea for your baby. One of the first areas to go under the microscope is usually personal care products — after all, they go directly on our skin. And while we’ll always have a soft spot for drugstore beauty, there’s something a bit more reassuring about shopping small in this department.
For one, independently owned brands have a greater tendency to err on the side of natural and organic, and there’s a whole lot of thought and care behind what’s put into their products. Plus, there’s the sense of discovery and support for the underdogs that can’t be beat. And, if you also love finding new “cool” baby brands on the internet, you’ll also love the look of how great the products look in your baby stash or diaper caddy — they make a great shelfie.
We dug deep to find 12 indie baby beauty brands that should be on every mom’s radar; click through to see them all.
This story was originally published in May 2018.
Dabble Ducky
This cute (and new) baby skincare brand is making quite the splash. The products are made in the US and include ingredients that are safe for “infant, eczema-prone and sensitive/dry skin,” a rep for the brand shared with us. You can shop Dabble Ducky’s Infant balm which protects your infant’s skin barrier and boosts hydration.
Pipette
Pipette is known for gentle and nontoxic formulas suitable for both moms and babies. Some of their bestsellers include a tear-free Baby Shampoo + Wash, which includes plant-derived ingredients that are never harmful to baby’s skin.
Ever Eden
Ever Eden is another great skincare brand for your little one. Each product is crafted to go above and beyond the highest of safety standards. The brand makes it its mission to back every ingredient by strict standards guided by an advisory board with over 55 years of combined experience.
Kiss Kiss Goodnight
Kiss Kiss Goodnight has everything you need to make your child’s bathroom feel like their own sanctuary. Not sure what to grab? These Midnight Probiotic Bath Jellies change the color of the bath, by using ingredients spirulina, hibiscus and sea buckthorn fruit.
Bubbsi
Make bathtime power struggles a thing of the past with Bubbsi, whose toy-like animal-shaped bottles are so cute, your kids will actually look forward to splashing around in the tub with them. Beauty industry vet and mom of two Sweta Doshi developed the coconut oil–based line after her daughter developed eczema and found the natural ingredient to be the only thing that worked but wanted a more enjoyable, mess-free way to apply it. The resulting Whipped Coconut Oil Body Cream, Creamy Coconut Oil Shampoo + Wash and Coconut Oil Balm — which can be used as a diaper cream, cradle cap treatment or even an oil cleanser — live up to that promise and then some. The silicone bottles are not only fun for children to squeeze (promoting fine-motor development and independence all in one fell swoop!), they’re also environmentally friendly. Once you’re out, simply buy the brand’s 32-ounce refills ($50–$55) for years of more squishy fun.
Tubby Todd
If you follow any lifestyle mom bloggers, chances are you’ve seen this impeccably designed — and highly Instagrammable — bath care brand in your feed before. The plant-based products are sold both individually and in customizable, cost-saving bundles (the “Basics” gets you a , Everyday Lotion, All Over Ointment and Bubble Bath plus your choice of three extras for $80). Notable picks include the rightfully named Dream Cream ($16), which soothes myriad skin irritations with shea butter and almond oil and the quince-and-honeysuckle-scented Baby Fresh Spray ($15) for freshening up linens and bodies in between washes.
Fairy Tales
This children’s natural hair care brand launched in 1999 with its Rosemary Repel range, which prevents lice with its namesake herb as well as tea tree and geranium oils. While lice-fighting products are still at the company’s core, Fairy Tales has since expanded its scope to tackle more mundane mane problems. To wit, the collection combats summer’s harshest elements, while the Tangle Tamer line makes brushing battles more bearable.
Gryph and Ivyrose
Gryph and Ivyrose focus on sustainable packing and ingredients that are free from parabens, sulfates and phthalates. Stock up bathtime with natural skin and hair products — some come in essential bundles, perfect for gift giving too!
Paloroma
Founded by Jane Keltner de Valle and Giancarlo Valle, Paloroma was birthed from the need to find products that the pair trusted for their own children, for whom the brand is named for Roman and Paloma.
Mini Bloom
Mini Bloom’s mission is “rooted in nature, formulated to nurture,” and that’s what each product does for your little one. Each product is dermatologist tested and approved to ensure that they are safe for little skin to use. ONe product we love? The Sunny Stick that makes applying SPF a breeze.
EllaOla
Your baby will love bonding with you through a massage. And thanks to this massage oil from EllaOla, you can use the time to spend enjoying your baby and nourishing their skin with gentle ingredients that provide 72 hours of hydration.
Wash With Water
Every mom needs a bath bundle on their registry. And you’re in luck. Wash With Water has excellent gift-giving products that you’ll want to keep for your own little ones.
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