Skip to main content Skip to header navigation

Aldi

Aldi is a popular U.S. discount supermarket chain known for its focus on providing high-quality products at low prices. In Germany, Aldi was established in 1946 by the Albrecht brothers, Karl and Theo. The name "Aldi" combines the first syllables of their last name and "discount." The chain has expanded internationally, with stores across Europe, the United States, Australia, and other regions.

The grocery store chain uses several practices that allow them to keep costs for customers as low as possible. Stores are typically compact and efficiently designed, with a streamlined product selection to simplify shopping and reduce costs. To use a shopping cart, customers need to insert a coin or token, which they get back upon returning the cart. This system helps prevent cart theft and encourages cart return. Additionally, Aldi usually does not provide free shopping bags; customers must bring their own or buy bags at the store.

In addition to groceries, Aldi also sells home goods, paper products, and seasonal items like gardening supplies or holiday decor. A significant portion of Aldi’s inventory consists of private-label brands. This means they sell products under their own brands rather than national brands, which helps reduce costs associated with brand premiums and advertising.