Colored mascara is the shit. We can make that sweeping generalization because it is 100 percent fact, and if you’ve ever worn colored mascara, you know we’re right. Because unlike swiping on a vibrant cobalt blue eye shadow or shimmery emerald green eyeliner (which if you’re a strict black or brown makeup enthusiast can take some courage to wear), coating your lashes in a colored mascara is surprisingly easy and ridiculously gorgeous, and it kicks your blah, no-makeup makeup days up approximately 500 notches.
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Hey, just trust us, OK? Because if you don’t hop on the bandwagon now, you’ll be stuck with your ol’ brownish-black mascara while your best friend, your co-worker, and your friendly neighborhood barista Tracy all wear this summer’s prettiest new colored mascaras. Yes, this is peer pressure, and yes, you should give in. So to get you started on our favorite makeup trend, we rounded up the best formulas in green, blue, purple, red and gold — yes, gold — along with a bunch of inspo picks to show you how to wear them.
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Originally posted on StyleCaster.
The look: Blue
L’Oréal Paris Voluminous Mascara in 900 Cobalt Blue
L’Oréal Paris Voluminous Mascara in 900 Cobalt Blue (Target, $5.99)
Tom Ford Mascara in Pure Cobalt
Tom Ford Mascara in Pure Cobalt (Net-a-Porter, $44)
Eyeko Black Magic Mascara in Midnight Blue
Eyeko Black Magic Mascara in Midnight Blue (Eyeko, $26)
The look: Green
Terry Mascara Terrybly in Green Galaxy 9
By Terry Mascara Terrybly in Green Galaxy 9 (Net-a-Porter, $48)
NYX Color Mascara in Mint Julep
NYX Color Mascara in Mint Julep (NYX Cosmetics, $7)
MAC in Extreme Dimension/Work It Out in Hottie With a Bod
MAC in Extreme Dimension/Work It Out in Hottie With a Body (MAC Cosmetics, $11.70)
The look: Gold
Butter London Starlight Electralash Colour Ampliphying Masca
Butter London Starlight Electralash Colour Ampliphying Mascara (Butter London, $10)
Tom Ford Limited Edition Noir Lash Tips Mascara in Burnished
Tom Ford Limited Edition Noir Lash Tips Mascara in Burnished Gold (Violet Grey, $44)
The look: Purple
Sephora Collection V for V.O.L.U.M.E. Mascara in Purple
Sephora Collection V for V.O.L.U.M.E. Mascara in Purple (Sephora, $10)
Dior Diorshow Mascara in 168 Pro Purple
Dior Diorshow Mascara in 168 Pro Purple (Dior, $28.50)
MAC Cosmetics Zoom Lash in Plum Reserve
MAC Cosmetics Zoom Lash in Plum Reserve (MAC Cosmetics, $10)
The look: Red
Yves Saint Laurent The Shock Volumizing Mascara in Rough Bur
Yves Saint Laurent The Shock Volumizing Mascara in Rough Burgundy (Sephora, $29)
Clinique Chubby Lash Mascara in Bodacious Black Honey
Clinique Chubby Lash Fattening Mascara in Bodacious Black Honey (Clinique, $17.50)
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