Up until recently, discovering under-the-radar brands often meant putting in hours of research before traveling to a far-away place just to find something that nobody else back home would have. But now, unearthing a new label can take just minutes — all without leaving the comfort of your own couch.
Enter: Tictail. A platform for discovering emerging brands, the Stockholm-founded retailer-come-online-community is filled with thousands of brands you’ve never heard of before but are totally fashion-forward. With an ultra-curated selection of labels like Peet Dullaert, a modern, Netherlands-based ready-to-wear brand; ZL by Zlism, a Hong Kong-based streetwear brand that sells gender-agnostic clothing; and Bresma, a handmade jewelry line sold out of Paris, Tictail is basically the Etsy of Sweden, but with way fewer needlepoint patches.
More: 51 Cute Summer Outfit Ideas to Try This Season
But because shopping a hundred-thousand labels or so can be a tad intimidating, to get you started, we found 15 summer essentials from Tictail that nobody else will have. Rejoice! The next time someone stops you on the street to ask you where your outfit’s from, you don’t have to say, “Oh, it’s just Zara,” under your breath.
Originally posted on StyleCaster.
Alas The Label Celestial nightie
Alas the Label Celestial nightie (Tictail, $86)
Olvido Madrid Bolso bag
Olvido Madrid Bolso bag (Tictail, $133)
Jennie Ellen Echo Echo shoes
Jennie Ellen Echo Echo shoes (Tictail, $86)
Moonbeam round sunglasses
Moonbeam round sunglasses (Tictail, $12)
LAX Teddy flats
LAX Teddy flats (Tictail, $261)
Nookie Wood Florence dress
Nookie Wood Florence dress (Tictail, $178)
Mamama 96 T-shirt
Mamama 96 T-shirt (Tictail, $32)
Mumpish earrings
Mumpish earrings (Tictail, $36)
Nomos dress
Nomos dress (Tictail, $69)
Optical Pain toaster bag
Optical Pain toaster bag (Tictail, $599)
Stardust Appeal shell bikini top
Stardust Appeal shell bikini top (Tictail, $17)
Wachila pom-pom sandals
Wachila pom-pom sandals (Tictail, $78)
Wray Nantes dress
Wray Nantes dress (Tictail, $238)
Solid State Erin slide
Solid State Erin slide (Tictail, $160)
Evol summer shorts
Evol summer shorts (Tictail, $22)
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