Anyone who’s ever stepped foot inside a Sephora has experienced that immediate wave of overwhelming anxiety. Sure, there’s a treasure trove of pretty much everything you need to complete a daily beauty regimen, but that’s also the challenge. You have to sift through a whole lot to narrow down your choices.
And given the fact that new products are constantly being thrown into rotation, it can feel like a never-ending process. So, while we can’t stop the store from adding to its stock (and why would we want to anyway?), we can make life a little easier by spotlighting the newest arrivals. Ahead are a few brands that have joined the Sephora family since 2017.
Originally posted on StyleCaster.
Charlotte Tilbury
Earlier this year, the namesake collection of one of Hollywood's most in-demand makeup artists hit Sephora shelves.
Charlotte Tilbury Charlotte's Magic Cream, $100 at Sephora
Charlotte Tilbury
Charlotte Tilbury Goddess-Skin Clay Mask, $55 at Sephora
Bioeffect
This month, the brand's luxe clean beauty products officially joined the Sephora ranks.
Bioeffect EGF Serum, $160 at Sephora
Bioeffect
Bioeffect Micellar Cleansing Water, $70 at Sephora
Laneige
Last summer, K-beauty enthusiasts were ecstatic to finally see this brand available at Sephora.
Laneige Water Sleeping Mask, $25 at Sephora
Laneige
Laneige Lip Sleeping Mask, $20 at Sephora
Peace Out
When this brand launched in Sephora last summer, these acne-busters sold out in under two weeks.
Peace Out Acne Healing Dots, $19 at Sephora
Peace Out
Peace Out pore treatment strips, $19 at Sephora
Volition
This brand, powered by the voting power of consumers, made its Sephora debut in April 2017.
Volition Snow Mushroom Water Serum, $62 at Sephora
Volition
Volition Prismatic Luminizing Shield SPF 50, $35 at Sephora
Antonym
Last summer, this beautiful natural makeup brand debuted within Sephora's clean beauty sector.
Antonym certified-organic baked blush, $36 at Sephora
Antonym
Antonym Skin Esteem organic liquid foundation, $52 at Sephora
Kiehl’s
As of August 2017, this legendary skin care brand began selling its lineup in Sephora stores.
Kiehl's Ultra Facial Cream, $29.50 at Sephora
Kiehl’s
Kiehl's Creme de Corps, $30 at Sephora
Cocofloss
In 2017, this luxury oral care brand hit Sephora shelves and reminded us all that flossing is very important.
Cocofloss floss in Pure Strawberries, $8 at Sephora
Summer Fridays
Earlier this year, the skin care brand, started by influencers Marianna Hewitt and Lauren Gores, quickly became a favorite of celebs and Sephora VIBs.
Summer Fridays Overtime mask, $44 at Sephora
Summer Fridays
Summer Fridays Jet Lag mask, $48 at Sephora
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