Some mornings, it takes the strength of the lyrics of Lady Gaga to motivate myself to roll out of bed and start my day. The same can be said, of course, for Starbucks. That’s why the new partnership between Lady Gaga and Starbucks makes total sense — the two are conspiring to make our days a little better.
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Starting today, June 13, Starbucks is partnering with Gaga to launch four new rainbow drinks as part of the Cups of Kindness campaign launched by Gaga’s Born This Way foundation, whose mission is to spread kindness among young people.
The rainbow lineup features the new Matcha Lemonade (Gaga’s favorite of the collection) and a new Violet Drink, plus the already popular Pink Drink and Ombré Pink Drink.
According to Starbucks, Matcha Lemonade is an iced green beverage made with matcha green tea and crisp lemon. The Violet Drink blends blackberries and hibiscus with creamy coconut milk (mmm). Even better, they’re all non-dairy and under 150 calories for a grande size — meaning they’re relatively guilt-free.
For each purchase between June 13 and 19, Starbucks will donate 25 cents to Gaga’s Channel Kindness project, a part of her foundation that empowers young people to document stories of kindness.
Hey, we’re all for adding some colorful caffeine to our day for a good cause, so we’ll definitely be hitting up S-bucks this week.
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